Assante Wealth Management extends its support of literacy by sponsoring the new CanWest Raise-a-Reader Concert Series



    TORONTO, Sept. 20 /CNW/ - Assante Wealth Management is pleased to
announce that it is expanding its commitment to literacy by being the
exclusive sponsor of the new CanWest Raise-a-Reader Concert Series.
    "We recognize that the ability to read is fundamental to a child's
confidence and a cornerstone to success in life," said Joe Canavan, Chairman
and CEO of Assante Wealth Management. "We are truly excited to work in tandem
with Canadian artists who feel as passionately as we do about giving back and
supporting the communities in which we live, work and play."
    Mr. Canavan said Assante, as a financial services firm, believes very
strongly in the importance of literacy and the role it plays in helping create
wealth and prosperity for Canadian families.
    "Raise-a-Reader has great momentum now with 25 partner cities," said
David Asper, Executive Vice-President of CanWest Global Communications Corp
and Chairman, National Post. "The Raise-a-Reader Concert Series, with Michael
Bublé as the launch artist, gives us the opportunity to reach new audiences
and in the end provide enhanced funding for literacy beneficiaries across the
country."
    As a major sponsor, Assante, its advisors and staff members have been
active supporters of Raise-a-Reader and have participated in Raise-a-Reader
Day since 2004, raising more than $600,000 for literacy programs across the
country. "We are excited that, through the Concert Series, we are able to
extend the focus throughout the year on the work of this vital Canadian
literacy program," said Mr. Canavan.
    A portion of concert ticket sales will benefit Raise-a-Reader - CanWest's
award-winning national initiative.

    About Assante Wealth Management

    Assante Wealth Management is one of the largest Canadian professional
services firms in wealth management, supporting 1,000 advisors who oversee
$27 billion in assets for 300,000 clients and their families nationwide. A
leader in creating wealth and prosperity, Assante provides its clients with a
comprehensive approach to planning that incorporates all aspects of their
financial lives - risk management, estate planning, tax planning, as well as
investment management.
    Assante is a subsidiary of CI Financial Income Fund (TSX: CIX.UN), a
leading investment company with approximately $95 billion in fee-earning
assets.





For further information:

For further information: Jan Sampson, Vice-President, Channel
Initiatives, Assante Wealth Management, (416) 681-1021, jsampson@assante.com

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ASSANTE WEALTH MANAGEMENT

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