TORONTO, Jan. 29 /CNW/ - The world's premier discreet dating service has
had their Super Bowl 2009 commercial rejected by Canadian broadcaster CTV. A
more controversial version of the ad has already been approved to run in the
US on mainstream cable networks such as ESPN, CNN, FOX News, Bravo and TLC.
So why was banned in Canada?
Before a commercial can be placed on 95% of the broadcast channels in
Canada, the spot has to be submitted to the Telecaster Committee of Canada to
ensure that it adheres to a set of guidelines agreed to by the Broadcasters.
AshleyMadison.com worked with the Telecaster Committee during production to
ensure the spot met the proper criteria and was then submitted to CTV after
receiving a Post 9pm approval. After several days of deliberation CTV banned
the commercial without providing any explanation.
AshleyMadison.com's President, Noel Biderman had this to say:
"I find the rejection to be ridiculous given that a huge percentage of
the NFL's marketing content is for products like alcohol... That's a product
that literally kills tens of thousands of people each year. CTV is worried
about legislating behaviour and regulating what their audience should be
exposed to then it should start with a ban on all alcohol advertising. The
Professional Football fan base is our core audience and we will find a way to
let them know about the existence of this service and let them decide if it's
something for them!"
The banned Canadian commercial: www.ashleymadison.net/canada.mov
AshleyMadison.com is the world's largest dating service for those in
relationships who are looking to have a discreet affair. The site launched Feb
14th, 2002 in Toronto, Canada and now boasts over 3.2 million members
For further information:
For further information: For immediate interview requests with Noel
Biderman please contact: (416) 709-6635 or Euphoric Public Relations Group: