Move represents another step forward toward Loblaw's goal of 100 per
cent sustainable seafood
BRAMPTON, ON, Jan. 22, 2013 /CNW/ - (TSX: L) Seafood lovers can now
purchase Aquaculture Stewardship Council (ASC) certified PC® Blue Menu® Tilapia at select Loblaw Companies (Loblaw) banner stores across
Canada. Customers can be assured that with the ASC certification
seafood comes from fish farms that are responsibly managed and limit
their negative impact on the environment and the community. Loblaw is
proud to be the first grocery retailer in North America to introduce
ASC-certified product in stores.
The ASC is an independent, not-for-profit organization that aims to be
the leading global certification and labeling program for responsibly
farmed seafood. The ASC manages the worldwide standards for
responsibly farmed seafood and is committed to preserving marine and
fresh water habitats while endorsing social standards.
The decision to support the development of the ASC is part of Loblaw's
commitment to source 100 per cent of all seafood from sustainable
sources by the end of 2013. Loblaw also plans to introduce additional
ASC-certified products including basa/pangasius fish and tropical
shrimp later this year.
"We saw the need for the creation of a global standard-setting program
for farmed seafood and are proud to have been engaged in helping launch
the first ASC certified product in stores. We hope that Canadians will
agree that we are driving the fish farming industry forward to more
responsible methods," says Paul Uys, vice-president, sustainable
seafood, Loblaw Companies Limited.
"With a growing demand for responsibly farmed seafood, ASC believes that
improving practices within the industry will help ensure it thrives
with little to no negative social and environmental impact. The ASC
program encourages the use of best practices in aquaculture and
recognizes and promotes the sale of farmed fish that has been produced
in a responsible manner," said Chris Ninnes, CEO of ASC. "The
Aquaculture Stewardship Council applauds Loblaw for the introduction of
ASC-certified seafood in their stores."
"Consumers can now choose a tilapia product with less impact on the
environment," said Robert Rangeley, vice-president of conservation and
Atlantic region, WWF-Canada. "The new ASC-certified farmed tilapia is
proof that Loblaw's commitment to find and sell more responsibly and
sustainably sourced farmed and wild-caught seafood is helping secure
healthier oceans. We look forward to other ASC-certified seafood
products, including farmed tropical shrimp, pangasius, and Atlantic
salmon, in the future."
PC® Blue Menu® Tilapia will be available at select Loblaws®, Loblaw greatfood®, Zehrs®, Zehrs greatfood™, Fortinos®, Real Canadian Superstore®, valu-mart®, Your Independent Grocer®, Save Easy®, Dominion®, Atlantic Superstore®, Provigo®, Maxi & Cie,®, Maxi®, and nofrills®..
About Loblaw Seafood Sustainability Commitment
Loblaw's sustainable seafood commitment is driven by one of its
corporate social responsibility principles, source with integrity. In May 2009, Loblaw made a commitment to source all seafood sold in its
corporate and franchised locations from sustainable sources by the end
of 2013. Affecting more than 50 per cent of in-store departments, this
commitment covers all canned, frozen, fresh and wild farmed seafood
products, in all categories, across all brands
Additional information about Loblaw's commitment to sustainable seafood
can be found at www.oceansfortomorrow.ca and on Facebook at
A commitment to source with integrity is one of five Loblaw corporate social responsibility principles, which
also include respect the environment, make a positive difference in our community, reflect our nation's
diversity and be a great place to work.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 135,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no
name® and Joe Fresh® brands. In addition, the Company makes available
to consumers President's Choice Financial® services and offers the PC®
points loyalty program.
Image with caption: "Seafood lovers can now purchase ASC certified PC® Blue Menu® Tilapia at select Loblaw Companies (Loblaw) banner stores across Canada. (CNW Group/Loblaw Companies Limited)". Image available at: http://photos.newswire.ca/images/download/20130122_C7577_PHOTO_EN_22790.jpg
SOURCE: Loblaw Companies Limited
For further information:
Public Relations Department, Loblaw Companies Limited
email@example.com or (905) 459-2500