Network Heads into Second Half of 2009 with Major Momentum
Spring Ratings Growth Outpaces Industry
Re-designed Website Now Canada's No.1 Broadcast Video Destination
For additional information please visit: www.canwesttvmedia.com
TORONTO, June 25 /CNW/ - Global Television is heading into the second
half of 2009 with impressive on-air and online growth, a review of television
ratings and online data from the first six months of the year has revealed.
While other TV networks focus on rebuilding their schedules after a year
of slumping ratings, Global finished the season with continued strength. The
network's national primetime audience grew 3% this spring(1), bolstered by
substantial gains where it matters most: in the country's two largest
television markets and among the core television demographic of Adults 18-49.
In Toronto, Global's primetime audience grew 6%; in Vancouver, the growth was
an impressive 11%. Global's ratings success was fueled by its strong roster of
primetime hits including one of Canada's top programs, House - up another 12%
in Toronto this spring; The Simpsons - up 20%; NCIS - up 22%; and Family Guy -
up 10%(2). All four shows are returning to Global's primetime schedule this
Global also solidified its long-standing lead over Canada's secondary
networks. This spring, Global's audiences were almost double those of the CBC,
ahead 98% in Toronto and 71% in Vancouver. Global also increased its dominance
over Citytv, with audiences 105% larger in Toronto and a staggering 240%
larger in Vancouver(2).
Global also hit a new digital milestone this spring with the re-designed
GlobalTV.com. The new site - now streaming episodes of the majority of the
network's primetime programs, skyrocketed ahead of all other Canadian
broadcasters to become Canada's No.1 Website for Broadcast Video.
Key highlights for GlobalTV.com include:
- The Most Overall Video Plays of any Canadian broadcaster, with
6.4 million video streams, up 895%.
- The Most Engaged Video Viewers with 80 minutes a month of video
watched per viewer, up 244%. This is far ahead of second place CBC.ca
(57 minutes) and more than four times the engagement of CTV.ca
- The Most Video per Viewer with 22 videos per month, up 238%.
- GlobalTV.com is also the Fastest Growing Site for Video with triple
digit increases for all key video metrics(3).
(1) BBM NMR, Jan 5 - May 17/09 vs Jan 7 - May 18/08, M-Su 8-11p, total
(2) BBM NMR, Jan 5 - May 17/09 vs Jan 7 - May 18/08, M-Su 8-11p, viewers
(3) comScore Inc., Video Metrix Total Canada, All Locations, April 2009
2+ audience, comparing Global to CTV, CBC and Citytv. Fastest growing
compares to September 2008.
About Canwest Broadcasting:
Canwest Broadcasting operates two conventional television networks,
Global Television and E!, and eighteen of the country's most popular specialty
channels, including HGTV, Mystery TV, National Geographic Channel, Showcase,
History Television, Food Network and TVtropolis. Canwest Broadcasting is a
division of Canwest Media Inc.
About Canwest Media Inc.
Canwest Media Inc is a subsidiary of Canwest Global Communications Corp.
(www.canwest.com; TSX: CGS and CGS.A). An international media company, Canwest
is Canada's largest publisher of paid English language daily newspapers and
owns, operates and/or holds substantial interests in conventional television,
out-of-home advertising, specialty cable channels, web sites and radio
stations in Canada, New Zealand, Australia, Indonesia, Singapore, the United
Kingdom and the United States.
For further information:
For further information: Grace Park, Publicity Manager, Global
Television, (416) 967-2484, firstname.lastname@example.org; Nikki Lamb Tudico, Publicist,
Global Television, (416) 937-7829, email@example.com