Need for Visibility into Incentive Compensation Plan Success, Employee
Performance and Profitability Drives Worldwide Brands to Turn to SPM for
Strategic Decision Making Support
TORONTO, Feb. 12 /CNW/ -- Sales performance management continues to
establish itself as one of the hottest software categories in the market
today. Varicent, an innovator in this new category, has achieved significant
traction in this market, as witnessed by triple digit growth for the calendar
year ended 2007, numerous new Fortune 1000 customer additions and the release
of significant new functionality that this demanding market requires.
"Sales performance management remains at the forefront of new technology
initiatives as senior management focuses on driving its top line," said Dan
Shimmerman, CEO, Varicent Software. "Our clients rely on our solution,
Varicent SPM, to help identify profitable business areas, align business
processes, and most importantly, grow revenue."
Varicent booked record-breaking revenues for 2007. In addition realizing
significant growth in its customer base from the previous year, Varicent SPM
was selected by many more Fortune 1000 organizations, driving up the company's
average deal size.
Throughout 2007, Varicent secured a record number of new clients, and
extended projects and enterprise-wide adoption with existing clients. Varicent
engagements grew both in scope and size. Worldwide brand leaders adopting
Varicent SPM included multiple Fortune 1000 companies, including AAA Auto
Club South, American Century Investments, AmSan, Autotrader, Chase Paymentech,
CommVault, Dice, Emblem Health, F5, Global Insight, Health Insurance Plan of
NY (HIP), IBERIABANK, Intralinks, Manpower, Mitel, Neff Rentals, RH Donnelley,
Rogers Communications, Secure Computing, Sonus Networks, Spectra Logic,
TechTarget, Towne Realty, Washington Mutual and Waste Management.
Independent Analyst Coverage
2007 also saw greatly increased analyst coverage and awareness of
Varicent, and the incentive compensation management (ICM) and sales
performance management (SPM) markets. Research on Varicent and the market
included reports from: Gartner, Forrester, IDC, Bloor Research, The 451 Group,
BPM Partners and Ventana Research. Highlights include:
-- Special mention in BPM Partners' 2007 Beyond the Hype Webcast
-- Rated 'Promising' in Gartner's Sales Incentive Compensation Management
MarketScope 2007 (1)
-- Cited for having "on premise and hosted deployment options among SPM
offerings" in Forrester's November 2007 "Best Practices for Sales
Performance Management RFPs."
Technology Leadership and Expanded Partnerships
Varicent continued to invest in advancing its core technology, Varicent
SPM, and expanding its technology partnerships to deliver truly innovative
solutions to meet the demanding needs of today's enterprise customer. In
2007, Varicent enhanced the functionality of Varicent SPM, went into general
availability with its Varicent SPM On Demand version, and launched Varicent
SPM Mobile, the industry's only SPM solution available on BlackBerry(R)
Varicent's expanded relationships with technology partners is one of the
ways it is able to rapidly deliver new functionality. Partner highlights
-- The partnership with Applix was extended through its acquisition by
Cognos, and later IBM.
-- Varicent became a Microsoft Certified Partner and participated in the
launch of Microsoft's PerformancePoint 2007.
-- Varicent partnered with Vaultus Mobile Technologies for the Varicent
SPM Mobile offering, and entered into the BlackBerry ISV Alliance
Program with Research in Motion (RIM).
-- Through formal and informal partnerships with consulting firms
including Watson Wyatt and Iconixx, Varicent participated in a number
of thought leadership activities, driving a complete solution
including methodologies, processes and technologies that customers
-- The company's reseller channel was expanded both in size and geography
with the addition of Revelwood, The Axiom Group, Meridian and Tridant
out of Australia, as certified resellers.
Following a breakout year in 2006, Varicent entered 2007 with significant
additions to the management team, expansion of offices, and increased
investments in sales and marketing. Varicent brought on board senior
executives Rod Radojevic as vice president of product marketing, Jordan Shnier
as vice president of finance, and Mark Girvan as vice president of business
To support the growing adoption of SPM and Varicent client needs, the
company expanded its West Coast operations, and hired new sales
representatives throughout the continental U.S. and increased its marketing
team. These efforts paid off richly in increased sales, awareness and
Varicent Software Incorporated delivers the only complete sales
performance management solution addressing the needs of the entire
corporation. High performing companies relying on Varicent for better
visibility and control of variable compensation programs include Waste
Management, Health Insurance Plan of New York (HIP), AAA South Auto Club,
Medtronic, Inc., Rogers, About.com (a New York Times company), and many
For more information on Varicent, visit: http://www.varicent.com.
Varicent and Varicent SPM are trademarks of Varicent Software.
All other trademarks and company names mentioned are the property of
their respective owners.
(1) Gartner ''MarketScope for Sales ICM, 2007'' by Michael Dunne, July
For further information:
For further information: Kelley Lynn Kassa of Varicent Software,
+1-617-600-4700, or email@example.com Web Site: http://www.varicent.com