Arts and cultural industries add billions of dollars to Canadian economy



    OTTAWA, Aug. 26 /CNW Telbec/ - Canada's cultural sector directly
contributed about $46 billion - or 3.8 per cent - to overall Canadian gross
domestic product (GDP) in 2007, according to a Conference Board report
released today. Moreover, this analysis, Valuing Culture: Measuring and
Understanding Canada's Creative Economy, has determined that culture sector's
impact on the economy is much broader-$84.6 billion in 2007, or 7.4 per cent
of total real GDP.
    While there is a large and growing body of research that documents the
economic value of the culture sector, this report is the most comprehensive
study to date, taking into account the substantial direct, indirect, and
induced contributions of the culture sector, which together resulted in over a
million jobs in the Canadian economy.
    "Not only does the arts and cultural industry make a valuable economic
contribution in its own right, it also stimulates creative activity in other
sectors of the economy," said Michael Bloom, Vice-President, Organizational
Effectiveness and Learning. "Countries around the world, as well as many
cities and regions, recognize that a dynamic culture sector plays a key role
as a magnet for talent, enhances economic output, and acts as a catalyst for
prosperity."
    Arts and culture industries employed about 616,000 people in 2003, almost
four per cent of national employment. However, the culture sector contributed
a total of 1.1 million jobs when direct, indirect and induced effects are
taken into account.
    Opportunities for growth in the culture sector are being driven by
digital technologies and exploding use of the Internet. These technologies
allow content producers distribute their works to a wide audience and
consumers to participate directly in creating cultural content.
    This research was part of a multi-faceted project in collaboration with
the Department of Canadian Heritage. The International Forum on the Creative
Economy, held in March 2008, brought together 200 scholars, researchers,
professionals, industry leaders, and public officials from across Canada and
around the world. The conference proceedings and a compendium report-including
academic papers from leading researchers from around the world-are available
at www.e-library.ca.




For further information:

For further information: Brent Dowdall, Media Relations, (613) 526-3090
ext. 448, corpcomm@conferenceboard.ca; www.conferenceboard.ca


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