Largest Arts & Crafts Retailer to Bring in its Vast Assortment of
Merchandise to Quebecers
MONTREAL, Feb. 16, 2012 /CNW Telbec/ - Michaels, North America's largest
arts and crafts specialty retailer, announces its expansion into Québec
in 2012 with the opening of 7 stores, mainly in the greater Montréal
area. The retailer, Michaels, tout pour vos projets créatifs, will be offering Quebecers all the product categories for their
creative projects: arts, crafts, custom framing, floral, wall decor,
and seasonal merchandise to satisfy their hobby and do-it-yourself
Currently operating 88 stores in Canada, Michaels is ready to enter the
Québec market: "We are so excited to be opening our first stores in
Québec" said John Menzer, Chief Executive Officer of Michaels, who was in Québec last Friday. "We are very committed to the Québec
market. We are convinced that it offers a great potential and we are
looking forward to celebrating creativity with Quebecers of all ages,
including students, teens, teachers, and adults. People from Québec are
known to be immensely creative. We are proud to offer them, in a few
months, our unprecedented assortment of arts and crafts products to
bring their creative projects to life."
Michaels expects to create up to 600 jobs in Québec and is enthusiastic
about the Québec workforce. "We will begin hiring and training our
future employees, who are passionate about arts and crafts and retail
services" said Guy Boisvert, Regional Director of Michaels for Eastern Canada. "We put all our efforts in offering the full Michaels experience to
our customers: not only a great variety of products in every category
but also a friendly, passionate, and helpful staff."
"Michaels recognizes the uniqueness of the Québec market. It is our
intention to exceed expectations on every level" said Tom Making, President of Michaels Canada. "We understand we have to adapt our approach, not only commercially,
but also, culturally. Our in-store experience, our branding, and our
marketing will reflect that."
Irving, Texas-based Michaels Stores, Inc. is North America's largest
specialty retailer of arts, crafts, custom framing, floral, wall decor,
and seasonal merchandise for the hobbyist and do-it-yourself home
decorator. The company currently owns and operates more than 1,060
Michaels stores in 49 states and Canada, and 136 Aaron Brothers stores.
For more information on Michaels visit www.michaels.com.
Image with caption: "Model of the Michaels stores opening in Quebec. (CNW Group/Michaels)". Image available at: http://photos.newswire.ca/images/download/20120216_C4954_PHOTO_EN_10200.jpg
For further information:
Jean-Benoît Houde, CASACOM, 514-286-2145 ext. 224