Artisan Complete Recognized for Excellence in Digital Signage



    Pioneering new product wins big at annual awards competition.

    MARKHAM, ON, Oct. 28 /CNW/ - The Digital Signage Group, recently bestowed
Artisan Complete with a DIGI Award in recognition of the Best Audience
Measurement Product for their nCAPSULE, the first deployment of the nCAP
product. An industry renowned digital merchandising solution, nCAPSULE is an
all-in-one interactive digital unit that attracts, engages and interacts with
shoppers. Programmable and monitored remotely over a secure wireless
connection, nCAPSULE features groundbreaking facial detection software that
enables the client to measure how many people look at the display and for how
long, by gender and soon by age group.
    "The nCAPSULE deployment opened the door to a new generation of
intelligent digital signage applications", notes Stephen Ghigliotty, Artisan's
Director of Digital Merchandising. "When we combine the awareness of what
content is playing with who is looking and for how long it is a straight and
short path to continually optimizing the marketing messages for our retail
clients."
    "The analysis of data from BroadSign's triggered content playback reports
combined with CognoVision's AIM software output embedded in our product shows
distinct patterns emerging over time; giving us unique insight into shoppers'
behavior that previously was the domain of expensive and awkward in-store
research. We have replaced clipboards and field staff with continuous and
anonymous streams of very valuable data that allows us to customize
interactive content on the go, thus increasing both the sales volumes and the
brand awareness."
    The DIGI Awards recognize outstanding integrators, content providers and
product manufacturers of digital signage. The competition honoured winners in
seventeen categories, ranging from Retail and Corporate, to Judges' Choice.
Winning teams were invited to present their knowledge on what it takes to
implement a winning digital signage project. Judges for the awards competition
this year included Alan Brawn (Principal, Brawn Consulting), Lyle Bunn
(Principal, Lyle Bunn Consulting), David Keene (Executive Editor of Digital
Signage magazine) and the DIGI Awards Chairman.
    This year, the awards ceremony was held at the Digital Signage Show in
New York City. Offering strategic, marketing and technical business solutions
for digital signage customers, the show takes an in-depth look at how this
technology can bring increased revenue and improve customer experience at any
organization.
    This win only adds to the industry recognition nCAPSULE is currently
garnering including a presence on the cover of the latest P.O.P Design
magazine and accompanying article detailing its debut installation at a
retailer in Toronto. Coupled with uncertain economic times when brands and
retailers need to show accountability for marketing spend and demonstrate a
clear return on investment, nCAPSULE is a measurable, inexpensive and
effective way for brands and retailers to connect with their consumers and set
themselves apart from the competition.

    About Artisan Complete

    Artisan Complete is one of North America's largest providers of retail
communication solutions, offering creative and production services for static,
digital and interactive POP signage and display. Through the manufacturing
capabilities of Artisan Print+, the design and marketing services of Artisan
Retail and the digital expertise of Artisan Live, we offer comprehensive
in-store marketing solutions for brands, retailers and their agencies.Visit us
at www.artisancomplete.com

    About The Digital Signage Group

    The Digital Signage Group is a specialty aggregator 100% focused on
Digital Signage. We assist Integrators, Creative Teams and other Channel
Partners with project consulting and coordination, along with providing a
complete line of specialized software and hardware solutions for diverse
digital visual messaging applications. Additionally, we co publish the Digital
Signage Resource Directory and Digital Signage Magazine.
    More information is available at www.tdsg.net www.artisancomplete.com





For further information:

For further information: Stephen Ghigliotty, Director of Digital
Merchandising, Artisan Complete, 100 Bentley Street, Markham, Ontario, L3R
3L2, (905) 475-2630 x 224, stephen.g@artisancomplete.com,
www.artisancomplete.com

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