Armstrong Partnership wins four Gold awards - the most for any single agency



    2007 PROMO! AWARDS

    TORONTO, Sept. 24 /CNW/ - At the CAPMA PROMO! Awards, held September 20th
in Toronto, Armstrong Partnership won Golds for:

    
    -   "Best Multi-Discipline Campaign" for their Orville Redenbacher's DVD
        promotion. A first of its kind, placing custom DVDs featuring hit TV
        shows into boxes of Redenbacher's product packaging;
    -   "Best Activity Generating Brand Awareness and Trial Recruitment", for
        Chef Boyardee's national launch of its Minis entitled "Newk It";
    -   "Best Sponsorship or Tie-In Campaign" for Armstrong's "Best
        Impressions" program for Levi's Strauss. At events such as Crankworx
        and Virgin Festival consumers were fitted in Levi's(R) and
        photographed for a national model search, where the winners were
        chosen via text and online votes, and
    -   "Most Innovative Idea or Concept" for the Dairy Farmers of Canada's
        "Mobiloke" campaign. Innovative cell phone technology enabled
        consumers to use their handheld device as a karaoke machine.
    

    Armstrong Partnership also walked away with an additional Bronze in the
"Best Sponsorship or Tie-In Campaign" for the Orville Redenbacher's DVD
promotion.
    John Armstrong, president of Armstrong Partnership, said, "We are
honoured to have our work recognized at these awards. We strive to develop
innovative, creative and strategic programs for our clients. These awards
demonstrate our success in achieving these goals."

    CAPMA (Canadian Association of Promotional Marketing Agencies) PROMO!
Awards are a celebration to recognize the most innovative and successful
marketing campaigns in Canada.

    Armstrong Partnership is a leader among Canadian marketing agencies. Its
clients include: Colgate, ConAgra Foods, Heineken, Levi's Strauss, MasterCard,
Merial, TD Bank Financial Group and Whirlpool.





For further information:

For further information: visit www.armstrongpartnership.com or contact
John Armstrong at (416) 444-3050 x 229 or john@armstrongpartnership.com

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ARMSTRONG PARTNERSHIP LP

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