APTN to Televise Diverse Coverage of Vancouver 2010 Olympic Winter Games in a Variety of Languages: Aboriginal, French and English



    
     -- APTN first Aboriginal network worldwide to broadcast live coverage of
    the Games --

    -- Official broadcaster to air 10 hours daily of Olympic Games, all
    in HD --
    


    TORONTO, Jan. 13 /CNW/ - Providing even more access for multi-language
communities and cultures across the country, Canada's Olympic Broadcast Media
Consortium today announced that Aboriginal Peoples Television Network (APTN)
will provide live coverage of the Vancouver 2010 Olympic Winter Games with 10
hours of daily coverage in a mix of Aboriginal, French and English languages.

    APTN, an Official Broadcaster of Vancouver 2010, will also provide
coverage of the Opening and Closing Ceremonies in Aboriginal languages, with
French and English subtitles. All Olympic Games coverage will be provided in
High Definition on APTN HD.

    APTN is one of 11 television networks within the Consortium that will
bring the Games to Canadians.

    "APTN's inclusive live coverage of the Olympic Games will provide
coverage to Aboriginal Peoples in a variety of Aboriginal languages. This is a
first and promises to be a new standard for Olympic Games coverage," said Jean
LaRose, Chief Executive Officer, APTN. "APTN continues to raise the bar in
defining and expanding television for, by and about Aboriginal Peoples in
Canada, and we are thrilled to be the first Aboriginal network in the world to
bring viewers live coverage of the Olympic Games."

    APTN will air 10 hours of daily coverage throughout the Games, with two
hours in prime time in various Aboriginal languages, and four hours each in
French and English. Leading up-to and during the Games, APTN's news broadcasts
will include Olympic highlights, footage and interviews with athletes.
Additional programming details will be announced in the coming months.

    "We have great respect for Canada's diverse and multicultural population.
We are committed to providing unprecedented consumer choice of the Olympic
Games in multiple languages and delivering on the wants and needs of our
diverse audience," said Keith Pelley, President, Canada's Olympic Broadcast
Media Consortium. "APTN is a leader in the industry and provides a unique
window on the languages, cultures and heritage of the First Nations, Inuit and
Métis Peoples of Canada."

    Available in approximately 10 million Canadian households, APTN will be
involved in cultural activities in Vancouver leading up to the Olympic Games,
as well as during the Games in partnership with the Four Host First Nations.
The network will broadcast cultural events from various venues in Vancouver
where Aboriginal artists and artisans will present the entire world with a
glimpse into their rich history and traditions.

    
    About Canada's Olympic Broadcast Media Consortium
    -------------------------------------------------
    
    Established in 2007, Canada's Olympic Broadcast Media Consortium is a
unique relationship between leading media conglomerates CTV and Rogers Media
Inc., which together will provide unprecedented coverage and consumer choice
in English, French and multi-languages on multiple platforms for the Vancouver
2010 Olympic Winter Games and London 2012 Olympic Summer Games. Broadcast
brands include CTV, TSN, RDS, RIS Info-Sports, Rogers Sportsnet, OMNI, OLN,
TQS, APTN, ATN, MuchMusic and select Rogers radio stations across the country.

    
    About APTN
    ----------
    
    September 1, 2008 marked the nine-year anniversary of the launch of the
first national Aboriginal television network in the world with programming by,
for and about Aboriginal Peoples to share with all Canadians and viewers
around the world. APTN is available in approximately 10 million Canadian
households and commercial establishments with cable, direct-to-home satellite
(DTH), telco-delivered and fixed wireless television service providers. APTN
does not receive government funding for operations but generates revenue
through subscriber fees, advertising sales and strategic partnerships. APTN
broadcasts programming with 56% offered in English, 16% in French and 28% in
Aboriginal languages. For program schedule or for more information, visit the
website at www.aptn.ca.

    
    About Rogers Media Inc.
    -----------------------
    
    Rogers Media Inc., a division of Rogers Communications Inc., operates
Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 52 AM and
FM radio stations across Canada, five Citytv over-the-air television stations
and five OMNI over-the-air multicultural television stations. Specialty
channels include Rogers Sportsnet, Canada's live event leader, which offers
viewers four channels and Sportsnet HD, Biography, G4Tech TV, OLN and Canada's
only televised shopping service, The Shopping Channel. Rogers Publishing
produces many well-known consumer magazines such as Maclean's, Chatelaine,
Flare, L'actualité and Canadian Business, and is the leading publisher of a
number of industry, medical and financial publications. All media properties
are integrated with their own popular websites. Rogers Media also owns The
Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and
entertainment facility.

    
    About CTV
    ---------
    
    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports & Entertainment Ltd., and in Dome Productions, a North
American leader in the provision of mobile high definition production
facilities. More information about CTV may be found on the company website at
www.ctv.ca.




For further information:

For further information: Andrea Goldstein, Director, Communications,
Canada's Olympic Broadcast Media Consortium, w-(416) 332-7575, c-(647)
224-8800, agoldstein@ctv.ca; Sky Bridges, Director of Marketing, APTN, w-(204)
926-3127, sbridges@aptn.ca; Nathalie Moreau, Director of Communications and
Public Relations, RDS, w-(514) 529-2132, c-(514) 237-3647, nmoreau@rds.ca

Organization Profile

CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

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APTN

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