Aptilon Retains Leading Investor Relations Firm



    MONTREAL, Nov. 19 /CNW/ - Aptilon Corporation (TSX.V: APZ) ("Aptilon" or
the "Company"), a leading provider of physician access through its innovative
alternative sales and marketing channel, announced today that it has retained
The Equicom Group Inc. ("Equicom") to provide the Company with strategic
investor relations and financial communications services.
    Equicom provides strategic communications services to approximately
100 public companies across a diverse range of industries. Under the terms of
the agreement, Aptilon will pay Equicom a monthly retainer fee of $6,000 for
professional services. The initial contract term is 12 months. Neither Equicom
nor any of its principals has an ownership interest, directly or indirectly,
in Aptilon or its securities, and the Company has not granted Equicom or its
principals any right to acquire such an interest. Equicom is a wholly-owned
subsidiary of TSX Group Inc.

    About Aptilon Corporation

    Aptilon enables pharmaceutical, biotech and medical device companies to
effectively reach and interact with physicians via the Internet through its
innovative AxcelRx Live video detailing (with company reps), virtual programs,
peer selling and other sales and marketing programs. Leading health care
companies have adopted Aptilon's model, driving tens of thousands of
high-quality rep-physician interactions averaging more than eight minutes in
length. Aptilon provides the infrastructure necessary for sales
representatives to build physician awareness, understanding and preference
during all stages of a products life cycle, from pre-launch education through
end stage support. For more information, visit www.aptilon.com.

    About The Equicom Group Inc.

    Equicom, a wholly-owned subsidiary of TSX Group Inc., is Canada's leading
provider of investor relations and strategic corporate communications
services. With proven expertise in developing and executing highly effective
strategic communications programs, and an extensive network of investment
community contacts, Equicom specializes in helping clients achieve their
capital markets objectives. Equicom offers a comprehensive suite of services
including: investor relations, media relations, annual report production,
multimedia and web design, web casting, live event management and corporate
branding. Equicom is headquartered in Toronto, with offices in Montreal and
Calgary. For further information, please visit www.equicomgroup.com.

    Forward-Looking Statements
    --------------------------
    This news release contains forward-looking information. These statements
relate to future events or future performance and reflect management's current
expectations and assumptions. Such forward-looking statements reflect
management's current beliefs and are based on information currently available
to management of Aptilon. A number of factors could cause actual events,
performance or results to differ materially from the events performance and
results discussed in the forward-looking statements. These forward-looking
statements are made as of the date hereof and Aptilon does not assume any
obligation to update or revise them to reflect new events or circumstances.

    The TSX Venture Exchange Inc. has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

    %SEDAR: 00022191EF




For further information:

For further information: Denis Martineau, President, Aptilon
Corporation, 1-888-544-8866 x223; Jennifer-Lee Thomas, Media Relations,
Aptilon Corporation, 1-888-544-8866 x239, jlthomas@aptilon.com; Arianna Vanin,
Investor Relations, The Equicom Group, (514) 844-4680,
avanin@equicomgroup.com

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