Aptilon Completes Acquisition of Tinderbox Partners Inc.



    MONTREAL, Jan. 17 /CNW/ - Aptilon Corporation ("Aptilon" or the
"Corporation") (TSX-V: APZ), a leading provider of physician access through
its innovative alternative sales and marketing channel, today announced that
it has successfully completed the acquisition of all issued and outstanding
shares of Tinderbox Partners Inc. ("Tinderbox"), a digital marketing firm for
pharmaceutical marketers. This acquisition follows the purchase of all
outstanding shares of Mikich Company ("Mikich"), for total cash consideration
of $400,000, on December 31, 2007.
    Tinderbox operates Allied Health Partners ("AHP"), an online network of
medical and other partner channels offering innovative and unprecedented
access to healthcare professionals in North America. Mikich Company operates
two leading U.S.-based physician job-search and employment referral websites,
Med2020.com ("Med2020") and GasJobs.com ("GasJobs"). These websites answer
critical needs of healthcare professionals and will enable the delivery of
targeted advertising and information to physicians across the country and in a
number of specialties.
    "Tinderbox's solid reach platform and physician access network will
provide a strategy that will ensure increased physician interactions and
decreased reach costs," said Denis Martineau, President of Aptilon. "Allied
Health Partners' network, along Med2020 and GasJobs, positions us at the
forefront of pharmaceutical online sales and marketing by connecting our
clients to their valuable physician target audience."
    Aptilon paid total consideration for Tinderbox of $2,835,000, comprised
of $1,535,000 in cash and $1,300,000 by the issuance of 3,250,000 common
shares of Aptilon at $0.40 per share. The common shares issued pursuant to
this acquisition are subject to a four-month hold period, in accordance with
applicable securities legislation and policies of the TSX Venture Exchange.

    About Aptilon Corporation
    -------------------------
    Aptilon enables pharmaceutical, biotech and medical device companies to
effectively reach and interact with physicians via the Internet through its
innovative AxcelRx(SM) Live video detailing (with company reps), virtual
programs, peer selling and other sales and marketing programs. Leading health
care companies have adopted Aptilon's ReachNet(SM) Physician Access Channel,
driving tens of thousands of high-quality rep-physician interactions averaging
eight to ten minutes in length. Aptilon provides the infrastructure necessary
for sales representatives to build physician awareness, understanding and
preference during all stages of a product's life cycle, from pre-launch
education through end stage support. For more information, visit
www.aptilon.com.

    AxcelRx(SM) and ReachNet(SM) are service marks of Aptilon Corporation.

    Forward-Looking Statements
    --------------------------
    This news release contains forward-looking information. These statements
relate to future events or future performance and reflect management's current
expectations and assumptions. Such forward-looking statements reflect
management's current beliefs and are based on information currently available
to management of Aptilon. A number of factors could cause actual events,
performance or results to differ materially from the events performance and
results discussed in the forward-looking statements. These forward-looking
statements are made as of the date hereof and Aptilon does not assume any
obligation to update or revise them to reflect new events or circumstances.

    The TSX Venture Exchange Inc. has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

    %SEDAR: 00022191EF




For further information:

For further information: Denis Martineau, President, Aptilon
Corporation, 1-888-544-8866, investors@aptilon.com; Arianna Vanin, Investor
Relations, The Equicom Group, (514) 844-4680, avanin@equicomgroup.com; For
U.S. Media: Mark Gleason, Aptilon Corporation, (847) 331-8628,
mgleason@aptilon.com; For Canadian Media: Alexandra Malka, Aptilon
Corporation, 1-888-544-8866, amalka@aptilon.com

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