Ortho-McNeil Neurologics, Inc. adds technology-based alternative sales
channel linking live sales representatives with key physicians as
cornerstone of their sales strategy
MONTREAL, Sept. 25 /CNW Telbec/ - Aptilon Corporation (TSX.V: APZ), a
leading provider of physician access through its innovative alternative sales
and marketing channel, today announced that Ortho-McNeil Neurologics, Inc. has
selected Aptilon's AxcelRx(SM) Live video detailing service to educate
physicians about its products. The Internet-based AxcelRx alternative sales
channel is a key component of the model that will enable Ortho-McNeil
Neurologics representatives to provide convenient "concierge"-type services
and education to physicians.
"We place a high priority on meeting the informational needs of our
customers. The dynamic healthcare market and growth of technology present us
with both a need and opportunity to develop and deliver better customer
solutions. Our goal is to lead the industry in delivering meaningful
information to customers when, where and how it is most convenient," said
Ortho-McNeil Neurologics Vice President, Marketing, Denice Torres.
Ortho-McNeil Neurologics markets products for Alzheimer's disease,
epilepsy, and migraine prevention treatment. Aptilon's ReachNet physician
access network will link target physicians who treat these diseases in live,
web-based interactions with Ortho-McNeil Neurologics sales representatives
supported by a wide range of services.
"We are looking forward to assisting Ortho-McNeil Neurologics build
strong relationships with physicians," said Aptilon President Denis Martineau.
"With physicians facing growing demands on their time, there is a
corresponding decline in their ability to meet with sales representatives
during traditional office hours. AxcelRx Live allows high-quality interactions
at the physician's convenience with live representatives," continued
Martineau. "This new alternative sales channel integrates with the field sales
force to address the needs of physicians efficiently and effectively."
Aptilon's AxcelRx Live video detailing serves health care professionals
when and where they are accessible, even at home, during nights and weekends.
Aptilon's current rep-physician interactions are averaging more than eight
minutes for primary care physicians and fifteen minutes for specialists,
achieving high levels of physician satisfaction.
Aptilon has successfully enabled large numbers of rep-physician
interactions for leading pharmaceutical companies, accessing more than 450,000
opted-in physicians through Aptilon's ReachNet physician access channel, an
extensive network of partner and company-owned websites.
Greg Mattle, manager of Ortho-McNeil Neurologics e-Marketing, said, "The
pharmaceutical industry is evolving from mass marketing to relationship
marketing. AxcelRx Live enables us to make our brand information and services
available to physicians in a way that's meaningful and impactful. Our
commitment in this area is significant."
About Aptilon Corporation
Aptilon enables pharmaceutical, biotech and medical device companies to
effectively reach and interact with physicians via the Internet through its
innovative AxcelRx Live video detailing (with company reps), virtual programs,
peer selling and other sales and marketing programs. Leading health care
companies have adopted Aptilon's model, driving tens of thousands of
high-quality rep-physician interactions averaging more than 8 minutes in
length. Aptilon provides the infrastructure necessary for sales
representatives to build physician awareness, understanding and preference
during all stages of a products life cycle, from pre-launch education through
end stage support. For more information, visit www.aptilon.com.
This news release contains forward-looking information. These statements
relate to future events or future performance and reflect management's current
expectations and assumptions. Such forward-looking statements reflect
management's current beliefs and are based on information currently available
to management of Aptilon. A number of factors could cause actual events,
performance or results to differ materially from the events performance and
results discussed in the forward-looking statements. These forward-looking
statements are made as of the date hereof and Aptilon does not assume any
obligation to update or revise them to reflect new events or circumstances.
For further information:
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