April in full bloom for Canadian Cancer Society Daffodil Month



    Canadians encouraged to make their stories about cancer their reasons to
    give

    TORONTO, March 27 /CNW/ - The Canadian Cancer Society encourages
Ontarians to make their own cancer stories their reason to give this spring.
Approximately two in five Canadians will develop cancer during their
lifetimes, but today 60 per cent survive thanks to the work of leading-edge
researchers and the ongoing support of dedicated volunteers and generous
donors. During Daffodil Month, the Society is looking for more people to join
in the fight against cancer.
    "We've all been touched by cancer in some way - whether it's personally
or through our family and friends," says Peter Goodhand, CEO, Canadian Cancer
Society, Ontario Division. "We all have a personal story about how cancer
affects us. And this April, we want you to make your story your reason to give
and share our vision in creating a world where no Canadian has to fear
cancer."

    Macushla's story:
    Macushla Ginivan, a Society volunteer for 12 years, is a colorectal
cancer survivor. She was diagnosed 13 years ago after going to the doctor to
check out some symptoms. Today, she's cancer-free and giving back by running a
colon cancer support group in North York, Ontario. She advises people with
cancer to "reach out" for support: "There are so many people in the community
who want to help and can help."

    
    How Ontarians can make a difference and fight back against cancer:

    -   Buy daffodils during the Daffodil Days campaign. From March 27 to
        March 30, daffodils will be sold at locations across Ontario.
    -   Support volunteers throughout April as they go door-to-door in
        neighbourhoods across Ontario asking people to give generously or
        visit www.cancer.ca to find out how to donate time to be a canvasser.
    -   Sign up at www.cancer.ca/relay to participate in the Canadian Cancer
        Society Relay For Life that occurs in communities across Canada every
        June - the biggest cancer fundraising event in Canada.
    

    Money raised throughout April helps fight all types of cancer by funding
leading-edge research, educating Canadians on cancer prevention, advocating
for healthy public policies and providing vital support programs for people
living with cancer. The Canadian Cancer Society hopes to raise $9 million
dollars in Ontario this year from the sale of daffodils and the door-to-door
canvass. Thanks to the generous support of donors and dedication of
volunteers, the Society is making a difference in the cancer fight:

    
    -   60 per cent of people diagnosed with cancer today will survive the
        disease
    -   Last year, 2,741 one-to-one matches were made for survivors and
        caregivers with others who had been through a similar cancer
        experience
    -   In 2007, cancer information specialists answered 30,000 inquiries
        through the toll-free Canadian Cancer Society Cancer Information
        Service telephone line
    -   Last year, 500 volunteers across Ontario promoted healthy living and
        cancer-risk reduction in their local communities by distributing the
        Society's materials and educating others
    

    Today through Sunday, bunches of daffodils are being sold at locations
across Ontario, including Canadian Cancer Society corporate partners such as
Canadian Tire, LCBO and Loblaws, in addition to thousands of other locations.
Bunches of daffodils will be available for $6 each or $10 for two bunches.
    And when Ontarians open their doors this April, they'll likely recognize
a friendly face because Society door-to-door volunteers often canvass their
own neighbourhoods. Canvassers can be easily identified by their official
Canadian Cancer Society volunteer identification badges, receipt books and
canvassing kits, which have the Canadian Cancer Society's recognized symbol of
hope on the front cover - the daffodil.

    
    Quick facts about cancer

    -   Approximately two in five Canadians will develop cancer during their
        lifetimes
    -   An estimated 159,900 new cases of cancer and 72,700 deaths from
        cancer occurred in Canada in 2007
    -   Among Canadians diagnosed between 1996 and 1998, the five-year
        relative survival for all cancers combined was 60 per cent
    -   Two-and-a-half per cent of Canadian males and 2.8 per cent of
        Canadian females - more than 800,000 Canadians - have had a diagnosis
        of cancer in the previous 15 years
    -   The increasing number of new cases is primarily due to a growing and
        aging population
    -   An estimated 39 per cent of Canadian females and 44 per cent of males
        will develop cancer during their lifetimes
    -   An estimated 24 per cent of women and 28 per cent of men will die
        from cancer, or approximately one out of every four Canadians
    -   Death rates have declined for all cancers combined and for most types
        of cancer in both males and females since 1994
    

    About The Canadian Cancer Society

    The Canadian Cancer Society is a national, community-based organization
of volunteers whose mission is the eradication of cancer and the enhancement
of the quality of life of people living with cancer. When you want to know
more about cancer, visit our Web site www.cancer.ca or call our toll-free
bilingual Cancer Information Service at 1 888 939-3333.





For further information:

For further information: or to arrange interviews with Canadian Cancer
Society spokespeople, volunteers or cancer survivors, please contact: Andrea
Wooland, Hill & Knowlton, (416) 413-4698, andrea.wooland@hillandknowlton.ca;
Kyle Guttormson, Hill & Knowlton, (416) 413-1218, ext. 4542,
kyle.guttormson@hillandknowlton.ca

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Canadian Cancer Society (Ontario Division)

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