Enterprise Widget Platform Has Seen Substantial Growth Since AOL
NEW YORK and SAN DIEGO, Feb. 10 /CNW/ -- Today, AOL People Networks
celebrated the first anniversary of its acquisition of enterprise widget
platform Goowy Media, Inc. Founded in 2004, Goowy makes it easy for content
owners and third-party developers to build, syndicate and measure user
interaction for widgets across social networks such as myAOL, Bebo, and
Facebook. Throughout 2008, Goowy drove almost 2 billion widget impressions for
AOL, and served more than 3 billion widgets.
Prior to joining AOL People Networks, Goowy created original widgets for
myAOL, (http://my.aol.com), and a number of major retailers, and since has
allowed third parties within AOL to create widgets including, Daily Horoscope,
MapQuest, MP3 of the Day, and PopEater's Pop the Question.
"Over the past year, we've put a lot of focus at Goowy on building the
most interactive and innovative widgets on our platform, and developing the
tools that content creators and third-party developers need to measure
engagement across the social networking community," said Gary Benitt, founder
& COO of Goowy Media, Inc. "Joining the AOL family has really accelerated our
ability to do this -- we've since grown our team, migrated to the AOL
infrastructure and signed on with new partners. We're excited to offer unique
monetization opportunities for them."
With its rich analytics, content creators have the power to better
understand how their widgets are performing and being used, allowing them to
serve their users more relevant content and advertising. Goowy's
sophisticated measurement tools include visual representations of where users
have clicked within a particular widget, illustrating interactivity as a
"click heatmap", and allowing developers to visualize how users engage with
Goowy also offers a dynamic ad unit that includes real-time content and
provides a rich media experience with greater interactivity than traditional
online ads. Since its acquisition by AOL, Goowy has launched widgets as ads on
both the AOL Network and third party networks for a range of leading
retailers. To increase the viral nature of its widgets, Goowy lets consumers
to copy widgets to social networks, blogs, and their desktops, creating both
additional exposure and turning consumers into marketers.
In 2009, Goowy will focus on ensuring its widgets work optimally across
multiple social networking environments. Currently supporting Bebo and other
popular third party social networking sites, the company will continue to
expand support for other social sites, and introduce new functionalities,
including enhanced measurement reporting and administrative tools. Other plans
include maximizing monetization through AOL's Platform-A advertising business,
refocusing its yourminis platform, building its developer community, and
providing widget creation tools for business owners without technical
Goowy forms part of AOL's People Networks business unit that combines
social media network Bebo, the AIM (excluding AIM Mail) and ICQ personal
communications networks, social search and answer service Yedda and social
aggregation service Socialthing! People Networks' collection of community
platforms reaches 94 million(*) unduplicated users worldwide. Media is a wholly
owned subsidiary of AOL LLC, a majority-owned subsidiary of Time Warner Inc.
About Goowy Media, Inc.
Goowy develops innovative online products and services including
yourminis, a widget platform that simplifies widget development, syndication
and measurement for content owners and 3rd party developers. In addition,
yourminis.com offers a destination gallery that allows consumers to discover
Widgets for your Blog, website, personalized startpage, or desktop.
AOL is a global Web services company that operates some of the most
popular Web destinations, offers a comprehensive suite of free software and
services, runs one of the largest Internet access businesses in the U.S., and
provides a full set of advertising solutions. A majority-owned subsidiary of
Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S.,
Europe, Canada and Asia. Learn more at AOL.com.
(*) Source for metrics data in this release: (*)ComScore Media Metrix,
AOL People Networks, Bebo
+44 (0) 207 291 4903
For further information:
For further information: Sarah Gavin of AOL People Networks, Bebo, +44
(0) 207 291 4903, firstname.lastname@example.org Web Site: http://my.aol.com