Any Space Can Be Beautiful with the new IKEA 2010 Catalogue



    Four key design trends emerge from the new IKEA Collection

    TORONTO, Aug. 10 /CNW/ - As the new IKEA Catalogue arrives this August,
199 million people around the world will be inspired by the new 2010
Collection. This year's new Collection features four key home décor trends,
along with thousands of great everyday solutions for the home.

    SHADES OF GREY - Grey is a subtle neutral that works well on its own or
paired with bright colours. Subtle ranges in the shade, from cool pewter to
deep slate, make it interesting to layer and bring a strong focus to texture.
With high gloss finishes for the kitchen and bathroom, as well as deeply
textured quilts and rugs, there is something for the modernist and the
traditionalist alike.

    CURVACEOUS - Organic shapes and curvy lines bring softness and livability
to a home. The usage of more natural shapes in home décor is a move towards
interiors that feel safe, familiar and relaxing. Placing a curvaceous vase or
side table in a room with straight lines and sharp edges makes it instantly
more inviting.

    WALNUT - This coffee-coloured wood tone strikes the perfect balance in
any interior. Dark enough to ground a room, and light enough to showcase
beautiful wood grain, walnut is a rich and warm option. Mix walnut furniture
with other natural textures and materials or go super sleek pairing it with
ultra-modern décor. Either way, walnut works.

    GRAPHIC PATTERN - Pattern is taking centre stage in home décor from
accessories such as rugs and bedding to larger pieces of furniture. Ranging
from geometrics and nature inspired pattern to motifs derived from popular
culture, these key pieces are sure to make a graphic statement. And even a
small amount of pattern livens up a space. So mix it up or choose one special
piece.

    IKEA is a leading home furnishings retailer with 286 stores in 36
countries worldwide, which are visited by 565 million people every year. IKEA
Canada has 11 stores which are visited by over 25 million people every year.
Last year the ikea.com websites attracted 450 million visitors. Founded in
1943, IKEA's business philosophy is to offer a wide range of products of good
design and function at prices so low, the majority of people can afford them.
For more information on IKEA, please visit: www.IKEA.ca.

    
    /NOTE TO PHOTO EDITORS: Photos accompanying this release are available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    




For further information:

For further information: Madeleine Löwenborg-Frick, Public Relations
Manager, IKEA Canada, MDLW@memo.IKEA.com, (905) 637-9440 x6378


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