Anti-contraband tobacco coalition launches viral video aimed at educating kids and parents



    
    Video shines light on how youth are targeted by contraband tobacco
    smugglers
    

    TORONTO, Sept. 9 /CNW/ - In its latest salvo against the menace of
contraband tobacco, The National Coalition Against Contraband Tobacco (NCACT)
launched the first of a series of viral videos aimed at educating parents
about the easy availability of illegal cigarettes to youth.
    View the video at: http://www.youtube.com/user/StopContraband
    The video features what unfortunately happens all too often in
communities across Canada and particularly in Ontario and Quebec - a
small-time criminal at the end of the organized crime contraband tobacco
distribution chain trying to sell tobacco to kids. It also highlights key
facts about youth and contraband including:
    
    - The sale of illegal tobacco to youth is on the rise
    - Illegal cigarettes are often cheaper than a pack of gum
    - Organized crime profits from the sale of contraband tobacco
    - RCMP lab tests have shown contraband tobacco have contained insect
      eggs, mould and even human feces
    

    "When we first started looking at the problem of youth access to
contraband tobacco, we were absolutely shocked by the extent to which kids are
involved. We thought this video was a great way to continue educating parents
and politicians about how easy it is for kids to get their hands on illegal
cigarettes," said Gary Grant, spokesperson for the National Coalition Against
Contraband Tobacco and retired Staff Superintendent of the Toronto Police
Service.
    "The problem of illegal cigarettes has become so bad now it has
completely short-circuited the government's system of blocking youth access to
tobacco. We hope by educating more parents, school officials and community
advocates we can get politicians motivated to take some definitive action,"
added Grant.
    The release of this video takes on special significance as the NCACT
prepares to undertake a 10-city tour in Ontario to raise awareness of the
problem of youth access to contraband tobacco. The tour starts in Ottawa on
September 16, 2009. For more information about the tour, please visit
www.stopcontrabandtobacco.ca.





For further information:

For further information: Media inquiries: John Perenack,
perenack@primestrat.com, (416) 238-2576


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