Thousands of walkers and Walmart shoppers in cities nationwide give to
MISSISSAUGA, ON, June 15 /CNW/ - Walmart Canada has reached a
record-setting fundraising total for the annual Walmart Walk for Miracles and
related in-store campaign, raising money for Children's Miracle Network and 14
kids' hospital foundation nationwide. The sixth annual Walmart Walk for
Miracles, which took place Sunday, June 14, simultaneously in 12 Canadian
cities, hosted an estimated combined total of 15,000 walkers. Together, the
walks and related in-store campaigns raised an estimated record $4.5 million.
Counter to reports that charitable giving has dropped over the past year,
this year's Walmart Walk for Miracles saw a nearly double-digit increase in
both participation and funds raised.
"For the past many months, we've heard that the notorious charitable
spirit of Canadians has been temporarily slowed by the economy," said Andrew
Pelletier, Walmart Canada's vice president of corporate affairs. "Our record
turn out of 15,000 walkers and their record fundraising of $4.5 million shows
that Canadians are as supportive and generous as ever before."
Children's Miracle Network (CMN) raises funds and awareness for the
world-class care provided at 14 Canadian children's hospitals. Through a
partnership with CMN, money raised through the Walmart Walk for Miracles and
related in-store campaigns helps the 2.6 million kids who seek care at these
hospitals each year due to sickness or injury. Walmart Canada ensures that
money raised in communities nationwide is directed to the nearest children's
hospital. As a symbol of that local commitment, each of the 12 local Walmart
walks was hosted by a local Champion Child who is or has been treated by the
nearest kids' hospital.
"Support for children is a universal value for our company, our
associates and our customers," said Pelletier. "Seeing the living, breathing
reason for our walk - Champion Children getting the care they need to survive
or thrive - is a tremendous motivator and reminder of why we have come out
again and again for the past six years."
Walmart Canada operates a network of 312 stores serving more than one
million people daily. With more than 80,000 associates, the company is
Canada's third-largest employer. The company runs one of the largest corporate
philanthropy programs in Canada, raising and donating more than $20 million
annually, including more than $8 million to Children's Miracle Network.
For further information:
For further information: Felicia Fefer, Corporate Affairs, Walmart
Canada, (905) 821-2111 x4466