Anna Nicole, Hockey, and Video Games Top Yahoo! Canada Buzz Index



    Stars, Sports, and Snow Fill Canadian Minds in February

    TORONTO, March 7 /CNW/ - Death, drama and bad weather captured the
attention of Canadian online culture in February, with the month's
top-searched subjects including everything from Anna Nicole's death-saga and
Britney's bald breakdown to NHL trades and wild winter storms. While seeking
the latest news, gossip and forecasts, Canadians also found time to play a
couple of online video games...and prepare for tax season.
    By a wide margin, Anna Nicole Smith was the top-searched person,
receiving nearly three times as many searches as Britney Spears, and over five
times the number of searches for Antonella Barba, the American Idol contestant
mired in a controversy over racy photos that have turned up online.
    Searches for 'NHL' rank second on the list - interestingly, combined
searches for online video games 'Runescape' and 'Neopets' would narrowly beat
the sport's total searches.
    "Looking at the interests of online Canadians, a few faithful topics
always recur: celebrities, sports, weather and taxes.," says Oliver Ho,
pop-culture specialist and editor of the Buzz Index for Yahoo! Canada. "Our
heads may be in the clouds at times, but we have both feet firmly planted on
the ground."

    
    Top 20 Searches: February 2007
    1.  Anna Nicole Smith
    2.  NHL
    3.  Runescape
    4.  Britney Spears
    5.  Weather
    6.  NASCAR
    7.  Oprah
    8.  Grey's Anatomy
    9.  American Idol
    10. Revenue Canada
    11. Antonella Barba
    12. Fantasy Hockey
    13. Perez Hilton
    14. Neopets
    15. Passport Canada
    16. People Magazine
    17. NBA
    18. Deal or No Deal Canada
    19. TMZ
    20. Days of Our Lives
    

    Yahoo! Canada Buzz Index:  How The Online Water Cooler Works
    ------------------------------------------------------------

    The Yahoo! Canada Buzz Index (http://ca.buzz.yahoo.com/) provides insight
and commentary for the top Canadian searches as measured by Yahoo! Canada
Search. After the data has been collected from the Yahoo! Canada Search log
files, the Buzz Index team reviews the total number of people searching for
specific subjects, along with spikes of interest in searches at particular
times of the year.
    Editors then further filter out company names (such as Yahoo!), utilities
and formats (email, MP3 etc) and general terms (movies, downloads, hockey) to
define and list subjects that are most relevant and of interest to the
broadest possible audience. To this end, searches for adults-only content are
also excluded.
    "Top Movers" are the top 10 subjects with the greatest percentage
increase in searches for a given week. When a subject goes from zero to a
large number of searches, it is referred to as a "Breakout".

    About Yahoo! Canada
    -------------------
    Yahoo! Canada Co. is a leading Internet destination that provides online
products and services to meet the needs of Canadians and offers a range of
tools and marketing solutions for businesses to connect with Internet users.
Yahoo! Canada services Canadians in both English and in French through its
sites, www.yahoo.ca and http://francais.yahoo.ca. Yahoo! Canada is
headquartered in Toronto, Ontario.




For further information:

For further information: on Yahoo!'s Buzz Index or to arrange an
interview with pop-culture specialist Oliver Ho, please contact: Clive Hobson,
Yahoo! Canada, (416) 848-6184, chobson@yahoo-inc.com; Julia Stein,
Fleishman-Hillard, (416) 645-3683, julia.stein@fleishman.com

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