Animal Shelters Spring into Action During Their Busiest Time of Year



    
    Iams Friends for Life Month Encourages Canadians to Consider a
    Shelter Pet
    

    TORONTO, May 4 /CNW/ - A recent survey of Canadian animal shelters
revealed that most people have apprehension around adopting pets from
shelters. According to the survey, eight in ten pet shelter employees (81 per
cent) report having heard people comment that shelter pets tend to have
behavioural problems, and sixty-seven per cent of shelters report Canadians
believe they will not be able to find a pure-bred animal at a shelter. The
Canadian Federation of Humane Societies has partnered with Iams in the Friends
for Life program (www.IamsFriendsForLifeMonth.ca), which sheds light on these
myths and educates Canadians on the benefits of adopting a sheltered animal.
    "Shelters are great places to find beautiful and healthy pets," says
Steve Carroll, Chief Executive Officer, Canadian Federation of Humane
Societies. "We have partnered with Iams on Friends For Life month to educate
pet passionate people on shelter adoption and to help find loving homes for
the thousands of cats and dogs in need of human companions."

    
    Putting the muzzle on pet shelter myths
    ---------------------------------------
    

    There are many reasons why animals are brought into shelters. Many people
believe it's due to beavioural issues, but the Iams survey revealed only a
small percentage (five per cent) of animals are brought in for this reason.
The reality is most reasons have to do with the owner, not the pet. Other
reasons include: stray or abandoned (50 per cent) pets, owner is moving and
cannot take pet (nearly one in five), financial difficulties (seven per cent),
pet is not suiting owner's lifestyle (three per cent) and major life change
(two per cent). Canadians who are exploring shelter adoption can also rest
assured that regardless of why the animal has been brought to the shelter, the
team of dedicated staff and volunteers do a thorough examination of the
animals upon arrival. This allows the shelter staff to alert potential pet
adopters to any possible health or behavioural concerns.
    From May 1 to 31, Iams Friends for Life encourages pet passionate people
to visit participating shelters and learn about animals awaiting adoption.
According to the survey, shelters currently have an average of 30 cats and a
dozen dogs available for adoption. The survey also revealed nearly one in two
(48 per cent) Canadian animal shelters report spring as their busiest season,
making May an ideal time of year to consider adopting an orphaned animal.

    
    Pet Parenting Pointers
    ----------------------
    

    According to the survey, shelters report that on average they have three
times as many cats as they do dogs and almost four times as many kittens as
they do puppies available for adoption. While many people may have a certain
age or type of pet in mind, Iams and the CFHS encourage people to carefully
consider their lifestyle before choosing a pet. Although it is exciting to
bring home a puppy or kitten, an older pet may be a better match as they often
have some training and may be calmer compared to younger pets. People with
busy schedules or small living quarters should consider cats - they offer love
and affection, yet value their independence, require less time commitment than
their canine counterparts, and are comfortable living in smaller spaces.
Visiting a local shelter will help people learn more about the lifestyle,
financial and emotional commitments to pet ownership and help pet-parents
to-be choose an animal best suited to each individual.
    "Iams Friends for Life is committed to matching the right person with the
right pet to ensure the happiness and well-being for both the pet parents and
their furry family members," says Katy Klosowski, Public Relations Manager,
P&G Pet Care.
    For more information about Iams Friends for Life month please visit
www.IamsFriendsForLifeMonth.ca.

    About the Canadian Federation of Humane Societies

    Since 1957, the Canadian Federation of Humane Societies (CFHS) has been
working to improve conditions for animals across the country. With more member
societies across Canada committed to preventing the cruelty and suffering of
animals, CFHS is the national voice on animal issues for Canadians coast to
coast. It uses this voice to liaise with government, the public, industry, the
scientific community, educators, and the media nationally to end animal
suffering. By working collaboratively with all industry stakeholders, CFHS is
making positive change and improving animal welfare.

    About P&G Pet Care

    For more than 60 years, P&G Pet Care (NYSE:  PG), the maker of Iams and
Eukanuba, has enhanced the well-being of dogs and cats by providing
world-class quality foods and pet care products. To learn more about
Eukanuba(R) and Iams(R) Dog & Cat Foods or general pet care and nutrition
information, call the Iams Consumer Care Center at (800) 446-3075. You can
also visit us at http://www.iams.com or http://www.eukanuba.com.

    About Procter & Gamble

    Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Always(R),
Pantene(R), Mach3(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R),
Downy(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head
& Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of
over 135,000 employees working in over 80 countries worldwide. P&G is the
leading consumer products company in Canada with over $2.9 billion in annual
sales. Please visit www.pg.ca for the latest news and in-depth information
about P&G and its brands.

    These are the findings of a telephone survey of 103 Canadian pet shelters
conducted on behalf of IAMS from March 16 - April 2, 2009. IAMS provided the
contact information of pet shelters across Canada. Statistical margins of
error are not applicable polls that are not based on a pure probability
sample; however, an unweighted probability sample of this size, with a 100%
response rate, would have an estimated margin of error of +/- 9.7 percentage
points, 19 times out of 20, had the entire population of Canadian pet shelters
been polled.





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PR, (416) 968-6007, andrea.hynes@cossette.com

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