An Invitation-Only Educational Media Audiocast* on World Diabetes Day 2007



    
    UN Resolution on Diabetes: "Time to Put Fine Words into Action"

    Practical Guidance to Inspire and Empower the Diabetes Community

    NEW YORK, Nov. 7 /CNW/ --

    WHAT
    
    An exclusive global journalist briefing ahead of the first-ever United
Nations (UN) World Diabetes Day to help educate the media about the global
significance of this year's World Diabetes Day and the UN Resolution on
Diabetes.  The briefing panelists will discuss the dire need for change in
diabetes care at all levels from the healthcare professional, to the public
and to the government.
    The latest publication on this subject from global diabetes experts will
be introduced for the first time during the briefing, addressing the following
topics:

    
    (*) UN Resolution on Diabetes and its significance on World Diabetes Day
        2007 and beyond
    (*) Importance of early intervention and treatment of type 2 diabetes
    (*) Multidisciplinary approach to diabetes care and putting the patient
        at the center of the diabetes treatment team for better outcomes
    (*) Raising awareness of diabetes and its consequences in the public
        sector
    

    
    WHEN
    8 November 2007
    15.00-16.00 GMT (10.00-11.00 EST)
    

    
    HOW
    For medical/trade media only (outside U.S.)
    http://www.diabetespressoffice.com/
    

    
    For consumer media only
    (outside U.S.) and for all U.S. media
    www.webcasts.com/medialink/worlddiabetesday
    
    To register please e-mail or fax Jay Williams at
jay_williams@cohnwolfe.com or 212-329-9900

    Please log on approximately 10 minutes prior to the beginning of the
audiocast.

    WHO

    
    Stefano Del Prato, M.D.  Department of Endocrinology and Metabolism
                             University of Pisa, Italy
    Edward Horton, M.D.      Past President of the American Diabetes
                             Association
                             Professor of Medicine, Harvard Medical
                             School, Boston, USA
    Lawrence Leiter, M.D.    Professor in the Departments of Medicine and
                             Nutritional Sciences, University of Toronto
                             Head of the Division of Endocrinology and
                             Metabolism
                             St. Michael's Hospital, Toronto, Canada
    Marg McGill, M.Sc.       Senior Vice President
                             International Diabetes Federation

    WHY

    (*) 14 November 2007 marks the first-ever United Nations World Diabetes
        Day. Observances recognised by the UN promote awareness and mobilise
        the diabetes community for action.
    (*) The UN Resolution calls on member states and relevant organisations
        to raise public awareness on diabetes and related complications as
        well as on its prevention and care.
    (*) With 246 million people living with diabetes globally, the
        international community must act in order to curb the rising
        prevalence of diabetes.
    (*) Practical examples that have been shown to improve diabetes care will
        be highlighted, from early intervention and treatment to adopting a
        patient-centered treatment approach.

        E-MAIL or FAX: Jay_Williams@cohnwolfe.com or +1-212-329-9900

    The Global Partnership for Effective Diabetes Management is sponsored by
GlaxoSmithKline, who provided support for the UN Resolution on Diabetes: "Time
to Put Fine Words into Action" publication.
    (*) In an audiocast, participants will be able to hear the speakers and view
slides over the Internet, but will not be able to see the speakers on the
screen.
    




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