An Invitation-Only Educational Media Audiocast* on World Diabetes Day 2007



    
       UN Resolution on Diabetes: 'Time to Put Fine Words into Action'

       Practical Guidance to Inspire and Empower the Diabetes Community
    

    NEW YORK, Nov. 6 /CNW/ -

    WHAT
    An exclusive global journalist briefing ahead of the first-ever United
    Nations (UN) World Diabetes Day to help educate the media about the
    global significance of this year's World Diabetes Day and the UN
    Resolution on Diabetes. The briefing panelists will discuss the dire need
    for change in diabetes care at all levels from the healthcare
    professional, to the public and to the government.

    The latest publication on this subject from global diabetes experts will
    be introduced for the first time during the briefing, addressing the
    following topics:

    
    -  UN Resolution on Diabetes and its significance on World Diabetes Day
       2007 and beyond
    -  Importance of early intervention and treatment of type 2 diabetes
    -  Multidisciplinary approach to diabetes care and putting the patient at
       the center of the diabetes treatment team for better outcomes
    -  Raising awareness of diabetes and its consequences in the public
       sector
    

    WHEN
    8 November 2007
    15.00-16.00 GMT (10.00-11.00 EST)

    HOW
    For medical/trade media only (outside U.S.)
    http://www.diabetespressoffice.com/

    For consumer media only (outside U.S.) and for all U.S. media
    www.webcasts.com/medialink/worlddiabetesday
    To register, please E-MAIL or FAX Jay Williams at
jay_williams@cohnwolfe.com or +1-212-329-9900.


    Please log on approximately 10 minutes prior to the beginning of the
audiocast.

    
    WHO
    Stefano Del Prato, M.D.    Department of Endocrinology and Metabolism
                               University of Pisa, Italy
    Edward Horton, M.D.        Past President of the American Diabetes
                               Association
                               Professor of Medicine, Harvard Medical School,
                               Boston, USA
    Lawrence Leiter, M.D.      Head of the Division of Endocrinology and
                               Metabolism
                               St. Michael's Hospital, Toronto, Canada
    Marg McGill, M.Sc.         Senior Vice President
                               International Diabetes Federation

    WHY
    -  14 November 2007 marks the first-ever United Nations World Diabetes
       Day. Observances recognised by the UN promote awareness and mobilise
       the diabetes community for action.
    -  The UN Resolution calls on member states and relevant organisations to
       raise public awareness on diabetes and related complications as well
       as on its prevention and care.
    -  With 246 million people living with diabetes globally, the
       international community must act in order to curb the rising
       prevalence of diabetes.
    -  Practical examples that have been shown to improve diabetes care will
       be highlighted, from early intervention and treatment to adopting a
       patient-centered treatment approach.
    

    The Global Partnership for Effective Diabetes Management is sponsored by
GlaxoSmithKline, who provided support for the UN Resolution on Diabetes: "Time
to Put Fine Words into Action" publication.
    (*)In an audiocast, participants will be able to hear the speakers and view
slides over the Internet, but will not be able to see the speakers on the
screen.

    E-MAIL or FAX: Jay Williams, Jay_Williams@cohnwolfe.com, or
    +1-212-329-9900




For further information:

For further information: Web Site: http://www.diabetespressoffice.com,
http://www.webcasts.com/medialink/worlddiabetesday/


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