An Exciting First for the Cosmetics Industry: Fair Trade Certified Shea Butter



    MONTREAL, Jan. 31 /CNW Telbec/ - The Center for International Studies and
Cooperation (CECI) and TransFair Canada are delighted to announce the arrival
to Canada of Fair Trade Certified shea butter, an ingredient prized by the
cosmetics industry. The Société d'Agri-Gestion Delapointe, a Quebec-based
company, imports and distributes Fair Trade Certified organic shea butter from
the Union des Productrices de Karité de la Sissili et du Ziro, located in
Burkina Faso.
    "Shea butter is a natural African product that Canadian consumers will
enjoy discovering. It has many benefits for the entire body: it hydrates,
protects and soothes the skin, lips and hair," says Praxède Lévesque,
president of the Société Delapointe, a company that offers various shea
butter-based products including lip balms, body milks, massage balms, etc.
    CECI has been supporting the Union des Productrices de la Sissili et du
Ziro since 1997 and is sponsoring many other organisations of women shea
butter producers in West Africa. CECI's objective is to improve the living
conditions of the women producers of shea butter by improving the quality of
their products and establishing fair and sustainable business relationships
with international and national clients. "Access to the international market
via fair trade is very promising for the women shea butter producers because
it guarantees a price per kilo that is two to three times greater than what
companies from the conventional market usually offer," explains Adama
Ouedraogo, director of CECI in Burkina Faso.
    Rob Clarke, director of TransFair Canada, adds: "The increase of Fair
Trade Certified product sales in Canada, including shea butter, means higher
income for producers in the South, the people for whom we work."

    About CECI and TransFair Canada

    CECI is a Canadian not-for-profit organization whose mission is to fight
poverty and exclusion in West Africa, Asia and Latin America. Each year, CECI
mobilises over 400 volunteers through the Uniterra program to support partner
organizations in developing countries with their social and economic
development projects.

    TransFair Canada is a national non-profit certification and public
awareness organization promoting Fair Trade Certified in order to improve the
living conditions of producers and workers in developing countries.




For further information:

For further information: On shea butter, producer organizations and
points of sale, contact: Cindy D'Auteuil, CECI, (514) 875-9911 ext. 226,
www.ceci.ca; On Fair Trade certification, contact: Reykia Fick, TransFair
Canada, (613) 563-3351 ext. 27, reykia.fick@transfair.ca, www.transfair.ca

Organization Profile

Center for International Studies and Cooperation

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TRANSFAIR CANADA

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