MONTREAL, July 4 /CNW Telbec/ - All summer long, Laurentian Bank is using
its energy and enthusiasm to participate in various activities and festivities
throughout Quebec. The Bank will reinforce its desire to be close to its
customers by being part of festivals, family events, soccer games and golf
These sponsorship activities are in line with Laurentian Bank's
family-children orientation, an approach that favours customers with families.
The Bank's participation in and support of cultural, educational and
health-related projects also shows its commitment to being a responsible
corporate citizen. The Bank is committed to integrating into the communities
in which it operates and being part of their local socio-economic life by
offering services to individuals and businesses, as well as interacting more
Festivities and Family Activities
As part of a three-year partnership, Laurentian Bank is a partner in the
Mondial des Cultures de Drummondville, an international festival held between
July 3 and 13 that celebrates many different cultures. Along the same lines,
from July 18 to 20, the Festival d'Orient is held in Ahuntsic, Montreal, which
brings together the different cultural communities in order to promote the
building of long-lasting ties between them. From August 1 to 3, the Bank goes
to Montérégie to take part in La Prairie en Fête, a large family event.
Montérégie also plays host to the Festival d'été de Beloeil, between
August 6 and 10. At this cultural and family festival, held right in the heart
of Old Beloeil, the Bank will show its colours with its family zone. Around
the same time, the International Balloon Festival of Saint-Jean-sur-Richelieu
takes place August 9 to 17. The Bank is once again a presenter at this
magnificent international event on the occasion of the festival's
25th anniversary. From August 20 to 24, the Bank will be at the Fête de
Saint-Lambert, a trade show and local fair, as well as at Blainville en fête,
a large popular family festival from August 22 and 23.
Soccer at the Forefront
Laurentian Bank believes that it is important to encourage children to
play sports. Team sports are good for their health and well-being, plus
involve many volunteers, especially parents, who help run these organizations.
Moreover, Laurentian Bank's many employees volunteer in different
organizations involved in soccer and amateur sport. These initiatives help
young people get into better shape, develop their team spirit and learn about
sports rules. Therefore, the Bank supports a large number of soccer clubs in
the different regions of Quebec from the perspective of proximity and
- Association régionale de soccer de la Rive-Sud (ARSRS);
- Association régionale de soccer de l'Outaouais (ARSO);
- Association de soccer de la Mauricie (ARSM);
- Association de soccer d'Alma (ASA);
- Association de soccer de Pointe-aux-Trembles (ASPAT);
- Club de soccer Les Braves d'Ahuntsic;
- Club de soccer Rivière-des-Prairies.
Laurentian Bank's golf tournaments: more than $88,000 raised for local
Every year the Bank organizes golf tournaments on behalf of various
grassroots organizations in different communities. Thus, last May and June,
Laurentian Bank held different fundraising activities as part of this
- The MAXAffaires golf tournament in the Outaouais region raised
$36,000, which will be donated to La Soupière de l'amitié de
Gatineau and La Maison Mathieu-Froment-Savoie.
- A total of $40,000 was collected during the MAXAffaires golf
tournament in Montreal, on behalf of Centre de Répit Philou and the
Fondation des Gouverneurs de l'Espoir.
- The MAXAffaires golf tournament in Quebec City brought in $12,000 to
support the Fondation Cité Joie and Carrefour des enfants de
About Laurentian Bank
Laurentian Bank of Canada is a banking institution operating across
Canada and offering its clients diversified financial services. Distinguishing
itself through excellence in service, as well as through its accessibility,
the Bank serves individual consumers and small and medium-sized businesses.
The Bank also offers its products to a wide network of independent financial
intermediaries through B2B Trust, as well as full-service brokerage solutions
through Laurentian Bank Securities.
Laurentian Bank is well established in the Province of Quebec, operating
the third-largest retail branch network. Elsewhere throughout Canada, it
operates in specific market segments where it holds an enviable position.
Laurentian Bank of Canada has more than $18 billion in balance sheet assets
and more than $15 billion in assets under administration. Founded in 1846, the
Bank employs close to 3,400 people.
For further information:
For further information: Manon Stébenne, Senior Director, Media and
Public Relations, (514) 284-4500, ext. 8232,