American Express Cardmembers go to the Front Of The Line(R) for tickets to Economic Club of Toronto's presentation of Arnold Schwarzenegger, Governor of California



    MARKHAM, ON, April 30 /CNW/ - American Express is pleased to announce
that Cardmembers can go to the Front Of The Line(R) from 10:00 am today
through 5:00 pm tomorrow for advance tickets to The Economic Club of Toronto
luncheon, featuring keynote speaker Arnold Schwarzenegger, Governor of
California. Governor Schwarzenegger will be speaking at the Sheraton Centre
Hotel in Toronto on May 30, 2007.
    Front Of The Line is an exclusive benefit available to all American
Express Cardmembers, offering them access to tickets to the hottest events
across Canada before they go on sale to the public. Already in 2007 American
Express has provided Cardmembers access to advance tickets to over 50
theatrical shows, concerts and events, including The Stratford Festival,
Russell Peters, Rush, Keith Urban and popular children's performers Hi-5.
    "Providing Cardmembers with exclusive access to the most sought after
entertainment experiences across the country is a key differentiator for
American Express," said David Barnes, Vice President, Communications,
Advertising and Sponsorship, American Express Canada. "The quality of events
available through Front Of The Line - from tickets to a Jann Arden concert to
the luncheon with Governor Schwarzenegger - illustrate that American Express
is a market leader when it comes to delivering value and variety to its
discerning Cardmember base."
    American Express Cardmembers also have priority access to seats at
entertainment events after the Front Of The Line advance purchase period, and
can take advantage of exclusive experience packages such as box seats, private
presentations or special backstage passes. These experiences can also be
obtained through the redemption of Membership Rewards points - American
Express' proprietary rewards program.
    To register and purchase tickets for this event, American Express
Cardmembers need to call the Economic Club of Toronto at 416-306-0899. For a
complete list of the Front Of The Line events currently available, visit
www.americanexpress.ca/frontoftheline.

    Established in 1989, American Express' Front Of The Line program was
created to reward Cardmembers by offering preferential access to top-quality
seating for a wide range of artistic, cultural, theatrical and sporting
events. The service is offered to all American Express Cardmembers. Enrollees
in Amex's Membership Rewards program can use points to obtain tickets for most
events. A $3.50 service charge is applied to all tickets purchased through the
Front Of The Line program. All other regular service charges also apply.

    American Express in Canada operates as Amex Canada Inc. and Amex Bank of
Canada. Both are wholly owned subsidiaries of the New York based American
Express Travel Related Services Company, Inc., the largest operating unit of
the American Express Company. Amex Canada Inc. operates the Business Travel,
Travel Services Network and Travellers Cheques divisions in Canada. Amex Bank
of Canada is the issuer of American Express Cards in Canada. American Express
opened its first offices in Toronto and Hamilton in 1853 and now employs more
than 3,700 Canadians coast-to-coast.





For further information:

For further information: Jennifer Brown, Public Affairs &
Communications, American Express Canada, (905) 474-8461,
Jennifer.m.brown@aexp.com

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