American Express Canada Kicks Off Five Year Contract with House of Blues with VIP Party



    MARKHAM, ON, June 13 /CNW/ - American Express Canada is pleased to
announce a five year contract renewal with House of Blues Concerts Canada that
allows American Express to offer its Cardmembers access to some of the best
seats in the house at all House of Blues events. To celebrate this ongoing
partnership, American Express is offering Cardmembers exclusive access to a
VIP after-party following the True Colors concert at the Molson Amphitheatre
which includes Cyndi Lauper, Erasure, and Debbie Harry as headliners.
    "Providing Cardmembers with access to premium seats and unique
experiences at sought after events is an important differentiator for American
Express," said David Barnes, Vice President, Communications, Advertising and
Sponsorship, American Express Canada. "We are thrilled to extend our 11-year
partnership with House of Blues and continue to offer our Cardmembers truly
memorable event experiences."
    The American Express after-party will take place in the Front Of The Line
Club(R) at the Molson Amphitheatre on June 19th. To access this exclusive
event, VIP passes are available to the first 200 concertgoers who present
their American Express Card at the American Express booth at the Molson
Amphitheatre.
    "We are all very excited to renew our long standing partnership with
American Express as we enter another stellar summer concert season at The
Molson Amphitheatre" said Don Simpson, President, House of Blues Concerts
Canada. "We look forward to the continuation of many integrated promotions
that will support our great concert events and tours, such as the "Front Of
The Line" pre and post-show parties at The Molson Amphitheatre, which is only
one example of the unique experiences available to Canadian music fans through
this partnership".
    The summer concert season has just begun and American Express Cardmembers
can look forward to a season filled with exciting House of Blues events at the
Molson Amphitheatre. Premium seats are reserved for Cardmembers at every show
and can be accessed through the Front Of The Line Program, or through the
redemption of Membership Rewards points - American Express' proprietary
rewards program - which offers Cardmembers a full experience package,
including a pre-show dinner, premium concert seats and after-party passes.

    
    Upcoming concerts at the Molson Amphitheatre available to Cardmembers
    through the Front Of The Line Program include:

    -   Nickelback with Daughtry, Puddle of Mudd & State of Shock - July 4
    -   The White Stripes - July 5
    -   Def Leppard with Kim Mitchell - July 16
    -   John Fogerty with The Payolas - July 20
    -   Snow Patrol with Hot Hot Heat - August 7
    -   Marilyn Manson and Slayer - August 10
    -   Blue Rodeo - August 22
    -   Scorpions - August 28
    -   Brad Paisley with Rodney Atkins and Taylor Swift - September 8
    

    To order tickets for any of these concerts, or for a complete list of the
Front Of The Line events currently available, visit
www.americanexpress.ca/frontoftheline.

    About American Express Front Of The Line

    Established in 1989, American Express' Front Of The Line program was
created to reward Cardmembers by offering preferential access to top-quality
seating for a wide range of artistic, cultural, theatrical and sporting
events. The service is offered to all American Express Cardmembers. Enrollees
in Amex's Membership Rewards program can use points to obtain tickets for most
events. A $3.50 service charge is applied to all tickets purchased through the
Front Of The Line program. All other regular service charges also apply.

    About House of Blues Concerts Canada

    House of Blues Concerts Canada, Canada's leading concert promoter, is a
partnership between Molson Canada and HOB Entertainment, Inc. With offices in
Toronto and Vancouver, HOBCC produces more than 1,000 shows nationally and
sells more than 2.9 million tickets annually.
    For more information, visit www.HOB.ca.




For further information:

For further information: Jennifer Brown, Public Affairs &
Communications, American Express Canada, (905) 474-8461,
Jennifer.m.brown@aexp.com; Jennifer Walsh, Director, Corporate Partnerships,
House of Blues Concerts Canada, (416) 646-4688, Jen.walsh@hob.ca

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