AE Better World(SM) Program Donates Proceeds from Signature AE Item Each
TORONTO, Nov. 23 /CNW/ - American Eagle Outfitters, Inc. (NYSE: AEO) today
announced the launch of AE Better World, a year-round philanthropy program
that partners with customers to support causes and organizations that are
important to AE customers.
Beginning today in stores and on ae.com, American Eagle will offer an
exclusive stadium-style scarf in three colour choices, Berry Red, Fushia Pink
and Polar Navy at a price of $24.50. For each AE Better World scarf purchase,
$10 will go to Big Brothers Big Sisters of Canada. The extra-long signature
scarves feature fringed ends and iconic American Eagle branding.
"American Eagle has a long history of giving back to the community
through the AE Foundation," said Art Solomon, managing director of American
Eagle Outfitters Canada. "AE Better World was created to involve our customers
and their passion for the AE brand to support causes that are important to
them by wearing clothing they love."
The inaugural AE Better World scarf will be available in all AE stores
across Canada and the United States, as well as online at www.ae.com.
Specially designed hangtags will include information on AE Better World, the
details about the organization benefiting from the purchase of that product,
and a specific dollar amount that will go back to the organization. More than
20,000 AE associates also will be wearing the scarf this holiday season.
"Big Brothers Big Sisters of Canada is proud to take its partnership with
American Eagle to the next level with AE Better World," said Bruce MacDonald,
President and Chief Executive Officer. "Creating special AE items and
involving customers is extremely powerful. Big Brothers Big Sisters of Canada
will benefit from the funds raised, but the awareness created from being in AE
stores and on ae.com is very valuable over the long-term."
About American Eagle Outfitters
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading retailer that
operates under the American Eagle Outfitters(R) and MARTIN + OSA(TM) brands.
American Eagle Outfitters designs, markets and sells its own brand of
laidback, current clothing targeting 15 to 25 year-olds, providing
high-quality merchandise at affordable prices. AE's original collection
includes standards like jeans and graphic Ts as well as essentials like
accessories, outerwear, footwear, basics and swimwear. American Eagle
currently operates 854 stores in 50 states, the District of Columbia and
Puerto Rico, and 75 AE stores in Canada. American Eagle also operates
ae.com(R), which offers additional sizes and styles of favorite AE(R)
merchandise and ships to more than forty countries around the world. The
American Eagle(R) brand also includes a Dormwear(R) collection, aerie(TM),
which is available in 38 standalone stores, American Eagle stores and at
aerie.com. The collection includes bras, undies, camis, hoodies, robes,
boxers, sweats and leggings for the AE girl. Designed to be sweetly sexy,
comfortable and cozy, the aerie brand offers AE customers a new way to express
their personal style everyday, from the dormroom to the coffee shop to the
MARTIN + OSA, a new sportswear concept targeting 25 to 40 year-old women
and men, carries apparel, accessories and footwear, using denim and sport
inspiration to design fun and sport back into sportswear. MARTIN + OSA
currently operates 18 stores. For additional information and updates, visit
About Big Brothers Big Sisters
Big Brothers Big Sisters of Canada is Canada's leading youth mentoring
agency, offering the Traditional Match program (Big Brothers and Big Sisters)
and a host of other innovative mentoring programs, including In-School
Mentoring and group programs like Go Girls! Healthy Bodies, Healthy Minds. Big
Brothers Big Sisters of Canada has 150 member agencies serving over 1,000
communities across the country providing quality mentoring services to more
than 24,312 children and youth. For more information, visit www.bbbsc.ca.
For further information:
For further information: Ashley Audrain, NATIONAL Public Relations,
(416) 848-1704, firstname.lastname@example.org