American Apparel Opens in Yorkdale, Toronto



    


    
    TORONTO and LOS ANGELES, Aug. 10 /CNW/ -- American Apparel (Amex:   APP),
the vertically integrated clothing manufacturer based in downtown Los Angeles,
has opened a new store in Toronto.

    The 2,800 sq ft store is in the Yorkdale Shopping Center, the premiere
mall in Canada. Located between Tommy Hilfiger and Zara, the towering 50 ft
high ceilings make this one of the most impressive American Apparel
storefronts in the world. It features an enormous graphic of an American
Apparel model and a series of mannequins suspended by cables from the ceiling.

    "We've been waiting for three years for the perfect location in this
mall. The right one opened up and we were able to come in under ideal
conditions. We couldn't be more excited about this store," said Dan Abenhaim,
American Apparel's Canadian operations manager.

    The Yorkdale store features American Apparel's staple collection of basic
t-shirts, sweatshirts and underwear, as well as the company's new product
categories, which include men's button down dress shirts, floral prints, and
jackets.

    American Apparel has hired more than 30 employees for the store as part
of the company's global search for models, store associates and contributors.
Although American Apparel is based in Los Angeles, it has a strong Canadian
component. Dov Charney, the founder and CEO, was born in Montreal, and many
American Apparel employees at the company headquarters are Canadian
immigrants.

    "Canada is one of our strongest markets and second largest base of
operations. The Yorkdale Shopping Center is a centrally located, ambitious
mall concept which we're delighted to be a part of," said Marsha Brady, a
creative director for American Apparel.

    The opening occurred on Friday, to the satisfaction of many American
Apparel fans who had discussed their anticipation of the new store online.

    "We had a strong opening on our first day with positive feedback from new
customers and our employees. We can feel the store quickly becoming a
destination in this mall," said Abenhaim

    American Apparel is known for its provocative advertisements, outspoken
political viewpoints and its Sweatshop Free labor policy. Garment workers for
the company are paid fair wages (between $12-18 USD per hour) and have access
to low-cost medical insurance for themselves and their families. American
Apparel has over 10,500 employees and is the largest clothing manufacturer in
North America.

    With this opening, American Apparel now has more than 260 stores in 20
countries, including a recently opened location in Dublin, Ireland.
    

    About American Apparel
    
    American Apparel is a vertically integrated manufacturer, distributor and
retailer of branded fashion basic apparel based in downtown Los Angeles,
California. As of July 31, 2009, American Apparel employed approximately
10,000 people and operated over 275 retail stores in 20 countries, including
the United States, Canada, Mexico, Brazil, the United Kingdom, Austria,
Belgium, France, Germany, Ireland, Italy, the Netherlands, Spain, Sweden,
Switzerland, Israel, Australia, Japan, South Korea and China. American Apparel
also operates a leading wholesale business that supplies high quality T-shirts
and other casual wear to distributors and screen printers. In addition to its
retail stores and wholesale operations, American Apparel operates an online
retail e-commerce website at http://www.americanapparel.com.
    

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For further information:

For further information: Marsha Brady of American Apparel,
+1-213-488-0226, marsha@americanapparel.net Web Site:
http://www.americanapparel.com

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AMERICAN APPAREL

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