Porta Ecuador offers Synchronica-based Mobile IM service to all 10.3
Porta's carrier-branded Mobile IM service will create customer
stickiness and reduce churn
Synchronica's industry-standard IMPS technology provides Porta with the
opportunity to gain a high customer adoption rate
Synchronica has a group-wide framework agreement to deploy the service
across all 17 América Móvil subsidiaries
ROYAL TUNBRIDGE WELLS, UK, March 1 /CNW/ - Synchronica plc ("Synchronica" or "the Company") (AIM:SYNC; TSX
VENTURE:SYN) the international provider of next-generation mobile messaging
infrastructure, today announces that Porta Ecuador has launched Messenger Porta, a mobile Instant Messaging service based on, and powered by,
Synchronica's hosted Instant Messaging and Presence Service (IMPS)
Synchronica's technology is based on the IMPS industry standard,
removing the barrier to entry for Porta's subscribers, and making high
adoption rates more likely. The solution has already generated
significant customer traction among other carriers in the América Móvil
The highly appealing, carrier-branded service offers all 10.3 million
subscribers a Porta-branded mobile IM identity, giving Porta the
opportunity to establish a thriving operator-owned/operator-branded IM
community. The service also acts as a churn inhibitor, because
defecting to a rival carrier would mean the loss of IM identity.
Porta launched Messenger Porta towards the end of 2010, and is now the
seventh América Móvil property to consent to a Synchronica launch
announcement. With a dedicated delivery team which works closely with
América Móvil, Synchronica has been focused on ensuring that the
remaining subsidiaries launch their service by 31 March 2011.
Synchronica's IMPS solution provides a complete, scalable and OMA
standards-compliant mobile operator messaging service. As well as
providing the technology, Synchronica offers a range of pre- and
post-launch services that draw on the company's experience in
successful IM deployments around the globe. These services include
working closely with carriers on pricing, advertising campaigns and
other areas of marketing aimed at optimising adoption rates.
Porta customers can register for the Messenger Porta service by visiting
the dedicated portal, or by their phone's WAP menu.
Carsten Brinkschulte, CEO of Synchronica, added: "Our dedicated launch
team works closely with all our customers to ensure a smooth and
successful service launch, drawing on our experience during past
deployments. Our solution is already generating good customer traction
for other subsidiaries of the América Móvil group and we expect it to
do the same for Porta."
According to Informa, IM revenues in the Latin America region will grow
significantly over the next five years, from around US$1.3billion at
the end of 2010 to US$3.3billion by the end of 2015.
Latin America is well ahead of the world average in mobile phone
penetration, having reached an average of 93 percent penetration in
mid-2010 against a global rate of around 73 percent. Over 80 percent of
the region's mobile subscribers are on prepaid plans (Source:
Synchronica plc is a leading developer of next-generation mobile
messaging solutions. Mobile Gateway, Synchronica's flagship product,
provides push Email, synchronization, instant messaging (IM), and
social networking services to any mobile phone currently in use.
Synchronica's patented transcoding engine uses advanced streaming to
download email attachments and can dramatically reduce the consumption
of network bandwidth by as much as 90 percent.
Mobile operators and device manufacturers from emerging and developed
markets rely on Synchronica's white-labelled product for providing mass
market messaging services across the entire customer base, diversifying
revenues and reducing churn.
Headquartered in England, Synchronica also maintains a development
centre in Germany and the Philippines in addition to a regional
presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica
plc is a public company traded on the AIM list of the London Stock
Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange
(SYN). For further information, please visit www.synchronica.com
The foregoing information may contain forward-looking statements
relating to the future performance of Synchronica plc. Forward-looking
statements, specifically those concerning future performance or
results, are subject to certain risks and uncertainties, and actual
results may differ materially from Synchronica's plans and
expectations. These plans, expectations, risks and uncertainties are
detailed herein and from time to time in the public filings and
announcements made by Synchronica, including those made with AIM, a
market of the London Stock Exchange, with the TSX Venture Exchange or
with securities regulators. Synchronica does not assume any obligation
to update or revise its forward-looking statements, whether as a result
of new information, future events or otherwise.
Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release. No stock exchange, securities commission or other regulatory authority
has approved or disapproved the information contained herein.
SOURCE Synchronica plc
For further information:
|Synchronica plc ||Carsten Brinkschulte, CEO ||+44 (0) 7977 256 406|
|www.synchronica.com ||Angus Dent, CFO ||+44 (0) 7977 256 347|
| ||Nicole Meissner, COO ||+44 (0) 7977 256 412|
|TMX | Equicom ||Craig MacPhail ||416 815 0700, ext. 290|
| || ||firstname.lastname@example.org|