AmberFin iCR Enables 200,000 Programming Files to be Delivered to Turner Entertainment Networks



    - Software Solves the Challenges of Converting Pinnacle Files to new
    Omneon Playout Servers

    LONDON, July 23 /CNW/ - AmberFin is pleased to announce the first results
from its extensive work with Turner Entertainment Networks, a division of
leading U.S. broadcaster Turner Broadcasting System, Inc. (TBS, Inc.). By
implementing AmberFin iCR Turner has resolved the incompatibility issues
between its existing Pinnacle and incoming Omneon playout servers, saving over
46,000 hours of reingesting time and making over 200,000 video files
accessible on its new servers.
    AmberFin iCR helps to solve the challenges of playing Pinnacle files on
Omneon devices. Although Pinnacle video content is similar to Omneon video
content, the metadata and audio components of the files do not translate
between formats. This issue has been at the forefront of the content
industry's mind since February 2008, when Avid announced its intention to stop
production of the Pinnacle servers.
    In total, Turner's archives on the Pinnacle servers included as many as
30,000 programs - or over 22,000 hours of programming. By installing the
AmberFin iCR software platform Turner was able to address the compatibility
issues between the two servers and translate this content between formats.
    AmberFin iCR created a Material eXchange Format (MXF) wrapper for
Turner's content, enabling Pinnacle files to play out on Omneon and also to be
read by other servers which prioritize other formats. Without this process the
Turner team would have had to reingest all of their content from scratch, a
process that would have taken over 46,000 hours in total. Instead, AmberFin
iCR now reviews content automatically and as a result saves Turner both time
and money.
    John Morgan, Senior Manager of Broadcast IT Equipment at Turner, said:
"We couldn't have achieved this switchover so easily without using a
rewrapping process. Instead of needing to replace all of our Pinnacle servers
we have extended their useful lifetime and successfully built them into our
new digital workflow. We are very pleased with the implementation of iCR."
    Bruce Devlin, Vice President, Technology at AmberFin, comments: "The
challenge of converting Pinnacle files to other servers is being faced by a
large number of major content owners. By employing the MXF format to 'wrap'
the content, AmberFin iCR is taking the industry one step closer to being able
to playout any content in any format on any server."

    AmberFin Profile

    AmberFin enables content owners to maximize the value of their TV, film
and video content, from capture through to distribution, while increasing
revenues, reducing costs, saving time and eliminating incompatibility issues.
AmberFin iCR, with four-time Emmy-award winning technology, plays a key role
in turning the content that owners have into the content their customers want.
As an open standard, future proof platform that digitizes and transforms new
and archived content, AmberFin iCR delivers the best quality pictures at
smaller file sizes across multiple delivery platforms, including the Internet,
VoD, TV, mobile and other small screen devices. AmberFin already has 100s of
iCR systems in the field, and is trusted by some of the world's most
prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4,
RTM and Warner Brothers, managing the digitization and repurposing of their
content.
    Privately held by Advent Venture Partners, AmberFin is part of the Snell
& Wilcox Group, headquartered in Basingstoke, UK. More information is
available at: http://www.amberfin.com




For further information:

For further information: Editorial contacts: Bettina Winters, Hotwire
for AmberFin, amberfin@hotwirepr.com, +44(0)207-608-2500; Scott Allen, Vice
President, Marketing, AmberFin, scott.allen@amberfin.com, +44(0)1256-317-537.

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