Amazon.ca Unveils "High-Def 101" Customer Knowledge Centre, a Single, Comprehensive Destination for High-Definition Information



    Site focuses on providing simple, easy-to-find information about high
    definition to educate customers on how they can get the most out of their
    HD home entertainment experiences

    SEATTLE, March 24 /CNW/ - Amazon.ca, a website operated by a subsidiary
of Amazon.com, Inc. (NASDAQ:  AMZN), today unveiled a new Canadian customer
knowledge centre, Amazon High-Def 101 (www.amazon.ca/highdef101), which will
help customers navigate the mountains of information available about the
high-definition home entertainment marketplace. As a one-stop education
destination where customers can also shop a huge selection of high-definition
movies, Amazon High-Def 101 allows visitors to learn about a comprehensive
lineup of high-def-related products - including HDTVs, movie players, game
systems, PC options, accessories and movies - while getting the facts on how
to "high-def" their homes.
    "The goal behind the Amazon High-Def 101 customer knowledge centre is to
help address consumer confusion around high-definition entertainment," said
Julie Todaro, director of Amazon.ca. "There are few resources today where the
public can find simple and concise information about high definition. We
wanted to create a resource of centralized, easy to-understand high-def
information where anyone can come to learn about this complex landscape. We
will continue to expand and evolve the site to meet our customers' needs."
    In a confusing high-definition marketplace, there are many different
consumer electronic products to choose from - and they all have to be
installed. The goal of High-Def 101 is to alleviate confusion and present the
facts about high-def products in a clear and simple way to Amazon customers,
as well as help them achieve the best entertainment experience from their home
theatre investments.
    Amazon High-Def 101 provides a comprehensive destination where the less
technically inclined can get all the information they need about
high-definition home entertainment. Key features of the High-Def 101 customer
knowledge centre include:

    
    -   An interactive, intuitive layout that allows customers to easily
        access and find information

    -   A library of consumer-friendly articles aimed at helping the average
        person configure their high-def home entertainment experience

    -   A dictionary of high-definition terminology that explains commonly
        used phrases and abbreviations
    

    "Many consumers remain unaware of the details and benefits of the HDTV
experience, and this has been a challenge for the industry to overcome,"
stated Paul Erickson, director of DVD and HD Market Research at DisplaySearch,
an NPD Group company. "With consumers shifting towards flat displays, high-def
content availability increasing from pay-TV providers and movie studios,
Blu-ray player prices falling, and popularity growing for high-def game
consoles, the potential has never been higher for this market segment. By
helping to raise consumer understanding of both the benefits of HDTV and the
advantages of next-generation disc formats over regular DVD, consumer
education efforts like Amazon's 'High-Def 101' will help both consumers and
the industry to take full advantage of this potential."

    About Amazon.ca

    Amazon.ca (www.amazon.ca) is part of the global family of Amazon websites
that have become known for great prices, selection and convenience. Amazon.ca
customers can find and discover millions of English and French books, CDs,
videos and DVDs, as well as a vast array of software, video games and consoles
- all at everyday low prices. Amazon.ca also offers FREE Super Saver Shipping,
available on orders of $39 or more delivered to a single Canadian address.
Amazon.ca sources products directly from Canadian publishers and distributors,
ensuring a rich offering of Canadian titles and content. Features such as
original editorial reviews in English and French and product recommendations
help Amazon.ca customers find the right products for them among the site's
broad selection. Through Amazon Marketplace, Amazon.ca customers can
conveniently buy and sell used, new and collectible merchandise on the same
pages where Amazon.ca sells those items new.
    To ensure all orders are delivered to customers quickly and efficiently,
Amazon.ca works with Canada Post, one of the world's most progressive postal
companies. Orders placed at Amazon.ca are fulfilled and shipped from within
Canada by Assured Logistics, a part of the Canada Post Group of Companies.

    Forward-Looking Statements

    This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment centre optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, significant amount of indebtedness,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's financial
results is included in Amazon.com's filings with the Securities and Exchange
Commission, including its Annual Report on Form 10-K for the year ended
December 31, 2007, and subsequent filings.





For further information:

For further information: Amazon.ca, Margaret Antkowski, Mark Van Tol,
NATIONAL Public Relations, (416) 586-0180, mantkowski@national.ca,
mvantol@national.ca


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