Amazon Exclusively Offers Collector's Edition of "The Tales of Beedle the Bard"



    Inspired by the original handwritten and illustrated book by
    J.K. Rowling, Amazon's Collector's Edition features exclusive
    content and illustrations; net proceeds from both the Collector's
    and Standard editions to benefit J.K. Rowling charity, the
    Children's High Level Group

    SEATTLE, Aug. 1 /CNW/ - To the excitement of Muggles around the world,
Amazon (NASDAQ:  AMZN) today announced that in addition to the Standard Edition
of "The Tales of Beedle the Bard" it will offer a luxuriously packaged
Collector's Edition - available exclusively at Amazon's worldwide websites.
Inspired by J.K. Rowling's handwritten, illustrated book originally purchased
at auction, Amazon's Collector's Edition features exclusive content, including
illustrations not found in either the Standard Edition or the original. The
Collector's Edition will be available for $100 (up to 100,000 copies will be
printed). Net proceeds from the sale of both the Standard and Collector's
Editions will be donated to the Children's High Level Group, a charity
co-founded in 2005 by J. K. Rowling and Emma Nicholson MEP to make life better
for vulnerable children. Harry Potter fans can pre-order the Standard and
Collector's Editions of "The Tales of Beedle the Bard" today at
www.amazon.com/beedlebard, www.amazon.co.uk/beedlebard,
www.amazon.de/beedlebard, www.amazon.co.jp/beedlebard,
www.amazon.fr/beedlebard, www.amazon.ca/beedlebard and
www.amazon.cn/beedlebard.
    Both the Standard and Collector's Editions include an introduction and
illustrations by J.K. Rowling, all five fairy tales from the original "The
Tales of Beedle the Bard" and an enlightening and comprehensive commentary
(including extensive footnotes) by Professor Albus Percival Wulfric Brian
Dumbledore, who brings his unique wizard's-eye perspective to the collection.
    Amazon's luxuriously packaged Collector's Edition is designed to evoke
the spirit of the handcrafted original, and features a unique
book-within-a-book design - "The Tales of Beedle the Bard" is tucked inside an
"outer book," a case disguised as a wizarding textbook from the Hogwarts
library. Upon opening the "outer book," customers will find a velvet bag
embroidered with J.K. Rowling's signature, inside of which sits the
piece-de-resistance - their very own copy of "The Tales of Beedle the Bard,"
complete with bonded leather binding, metalwork (corners, clasp and skull),
replica gemstones, an exclusive reproduction of J.K. Rowling's handwritten
introduction and an emerald ribbon. Additionally, the Collector's Edition
features 10 new illustrations by J.K. Rowling not included in either the
Standard or original handcrafted editions.
    "When we purchased 'The Tales of Beedle the Bard' at auction, we never
envisioned that we'd have the opportunity to share the book with Amazon
customers in such a unique and special way," said Julie Todaro, director of
Amazon.ca. "We are thrilled and grateful that J.K. Rowling and the Children's
High Level Group were gracious enough to give us this opportunity to create
the Collector's Edition, and we think Harry Potter fans and Amazon customers
around the world will love it."
    In December 2007, Amazon purchased J.K. Rowling's "The Tales of Beedle
the Bard" at an auction held by Sotheby's in London. The book of five
wizarding fairy tales, referenced in the last book of the Harry Potter series,
"Harry Potter and the Deathly Hallows," was one of only seven handmade copies
in existence. The book was purchased for $4 million/GBP 1,950,000 with the
proceeds of the sale going to the Children's High Level Group.
    The "Tales of Beedle the Bard" will be released on December 4, 2008. To
pre-order a copy of the Standard or Amazon Exclusive Collector's Edition of
"Tales of Beedle the Bard" visit any one of Amazon's worldwide websites -
www.amazon.com/beedlebard, www.amazon.co.uk/beedlebard,
www.amazon.de/beedlebard, www.amazon.co.jp/beedlebard,
www.amazon.fr/beedlebard, www.amazon.ca/beedlebard and
www.amazon.cn/beedlebard.

    About Amazon.com

    Amazon.com, Inc., (NASDAQ:   AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's Biggest
Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices. Amazon.com
and other sellers offer millions of unique new, refurbished and used items in
categories such as books, movies, music & games, digital downloads,
electronics & computers, home & garden, toys, kids & baby, grocery, apparel,
shoes & jewelry, health & beauty, sports & outdoors, and tools, auto &
industrial.
    Amazon Web Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end technology
platform, which developers can use to enable virtually any type of business.
Examples of the services offered by Amazon Web Services are Amazon Elastic
Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon
SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments
Service (Amazon FPS), and Amazon Mechanical Turk.
    Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.
    As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

    Forward-Looking Statements

    This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, significant amount of indebtedness,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's financial
results is included in Amazon.com's filings with the Securities and Exchange
Commission, including its Annual Report on Form 10-K for the year ended
December 31, 2007, and subsequent filings.

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    




For further information:

For further information: MEDIA CONTACTS: Amazon Media Hotline, (206)
266-7180; Mark van Tol, NATIONAL Public Relations, (416) 848-1411,
mvantol@national.ca


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