MONTREAL, Feb. 22 /CNW Telbec/ - Amaya Gaming Group Inc. (TSX-V: AYA), an entertainment solutions provider for the gaming
industry announced today the official launching of its Short Message
Service (SMS) Lottery ("SMS Lotto") in the Republic of Kenya which has
an estimated 20 million mobile phone users. The initial drawing of the
SMS Lotto took place on Thursday February 17, 2011
Branded as "Kwachu Mamilli: Become Kenya's Next Millionaire," Amaya will
award daily prizes as well as a grand prize of 30 million KSh (Kenyan
Shillings) on April 30th, 2011. Please visit the official website www.kwachumamilli.com for more information.
"We are thrilled to have successfully commenced operations of our SMS
Lotto in Kenya. This is just the first step of our long-term plans for
the Amaya Kenya subsidiary," mentioned Mr. David Baazov, President and
Chief Executive Officer of Amaya.
About SMS Lottery program
Amaya offers a software platform that operates mobile lotteries allowing
the sale of electronic tickets by using the mobile phone as the medium
of purchase, using SMS (Short Message Service) technology.
The users can participate in a SMS Lottery by sending a SMS text message
with specific keywords to a short-code, or a specially designated phone
number. The drawings are televised and the results are broadcast on
radio and television as well as published in newspapers; winners are
also notified via SMS message.
Amaya is engaged in the design, development, manufacturing, distribution
and sale of technology based gaming solutions for the regulated gaming
industry worldwide. For more information please visit www.amayagaming.com
Disclaimer in regards to Forward-looking Statements
Certain statements included herein, including those that express
management's expectations or estimates of our future performance
constitute "forward-looking statements" within the meaning of
applicable securities laws. Forward-looking statements are necessarily
based upon a number of estimates and assumptions that, while considered
reasonable by management at this time, are inherently subject to
significant business, economic and competitive uncertainties and
contingencies. Investors are cautioned not to put undue reliance on
forward looking statements. Except as required by law, the Corporation
does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new information
or future events.
"Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release."
SOURCE AMAYA GAMING GROUP INC.
For further information:
|Mr. David Baazov |
President and Chief Executive Officer
Amaya Gaming Group Inc.
North America: 1-866-744-3122
Dumais Financial Communications