Agreement Extends Alternative Technology's Product Offerings to Include
Industry Leading Software Packaging Technologies
ENGLEWOOD, COLO., September 12 /CNW/ - Alternative Technology, a leading
specialty distributor of thin-client/server-based computing, edge
infrastructure, virtualization, and government-approved security solutions,
today announced that it has signed a value-added distribution agreement with
Macrovision Corporation (Nasdaq: MVSN), a leading provider of solutions that
protect, enhance and distribute digital goods to consumers across multiple
Under the agreement, Alternative Technology will promote and distribute
Macrovision's AdminStudio(R) and Workflow Manager products to its network of
3,000 resellers in the United States and Canada. This includes the latest
version of AdminStudio, version 8.5, which has been tested compatible and
received Citrix Ready(TM) designation for Citrix Presentation Server(TM) 4.5,
the de facto standard for delivering Windows applications at a lower cost.
"This agreement represents a major enhancement to our Citrix Presentation
Server offering in the area of application streaming," said Tom Zorn,
executive vice president, Alternative Technology. "Macrovision's leading-edge
offering, AdminStudio enables VARs to provide their customers with the tools
to efficiently package, test and deliver applications across the enterprise
using Citrix Presentation Server 4.5."
AdminStudio allows IT departments to quickly prepare reliable MSI and
virtual packages for deployment to Windows operating systems, including
Windows Vista(R). The new release of AdminStudio includes the recently
announced InstallShield(R) 2008 product as a built-in package editor, which
further eases the deployment and migration of applications in Windows Vista
and virtualized environments. By using AdminStudio 8.5 with Citrix
Presentation Server 4.5, IT administrators can ease their workloads by
automating the process of converting legacy applications to Citrix(R) profiles
and cut costs associated with preparing applications for streaming in
Citrix-driven network environments. Macrovision's Workflow Manager product is
designed to help IT departments centralize, streamline and control their
software packaging process to maximize IT productivity.
"Citrix is in the business of solving IT and business challenges with a
strategic, end-to-end application delivery system," said Al Monserrat, vice
president, WW channels, strategy and sales, Citrix. "Macrovision and Citrix
are working together with Alternative Technology to connect the dots for the
channel and their customers with an application virtualization solution that
delivers applications on demand, securely and reliably, both on and off the
"As a strong Citrix Solution Advisor for North America, Alternative
Technology will help bring Macrovision's AdminStudio and Workflow Manager to
new VARs and their customers," said Mark Bishof, executive vice president and
general manager, Software Business Unit, Macrovision.
The relationship with Alternative Technology extends Macrovision's
distribution in North America, and brings additional value to Macrovision
resellers through Alternative Technology's focused product offering, advanced
technical services and top-notch sales support.
About Alternative Technology
Alternative Technology is a leading specialty distributor for value-added
resellers who need products and services targeted at thin-client/server-based
computing, edge infrastructure, virtualization, security, and wireless
markets. Driving the widespread adoption of leading-edge technologies by
bridging the gaps between products and services to solve critical business
problems, Alternative identifies business issues that are key to its markets
and offer multivendor solutions that drive demand back through its reseller
partners. Alternative Technology, headquartered in Englewood, Co., has offices
in Ft. Lauderdale, Fla., Carlsbad, Calif., and Mississauga, Canada.
Alternative Technology is a wholly owned subsidiary of Arrow Enterprise
Computing Solutions, which is a business unit of Arrow Electronics, Inc.
(NYSE: ARW). For more information, go to: www.AltTech.com, e-mail:
sales@AltTech.com or call toll-free: 800.544.7674 (USA), or 866.240.9991
Alternative Technology, the Alternative Technology Logo, Follow the Wire,
and the Follow the Wire logo are trademarks of Alternative Technology. Other
company and product names may be trademarks of their respective owners. All
information was correct at the time of publication but may have changed.
Please check the respective websites for up to date contact information.
(C)Macrovision 2007. Macrovision and AdminStudio are registered trademarks of
Macrovision Corporation. All other brands and product names and trademarks are
the registered property of their respective companies.
For further information:
For further information: Stanton & Associates Marketing & Public
Relations Mark Rieger, 303-520-4524 firstname.lastname@example.org