Alpha Micro Moves into 3G Market with Sierra Wireless



    
    Electronic Components Distributor, Alpha Micro Announces Distribution
    Agreement with Sierra Wireless
    

    SHERBORNE ST. JOHN, United Kingdom and VANCOUVER, Oct. 21 /CNW/ - Alpha
Micro Components, a leading international distributor of electronic components
today announced a new distributor agreement with Sierra Wireless (NASDAQ:   SWIR
- TSX: SW). This agreement marks Alpha Micro's advance into the 3G embedded
wide area wireless market and enables the distributor to complement and expand
its existing portfolio, by offering customers the chance to embed mobile
broadband connectivity into their products. Alpha Micro's customers need to
access increasingly larger sized files and data, coming in the form of
surveillance photographs, video streaming and data logs. 3G technology
facilitates this access and allows users to transmit such volumes of data due
to its faster data transmission and higher bandwidth connectivity, which in
time will be essential for machine-to-machine (M2M) markets.
    Founded in 1993, Sierra Wireless specialises in mobile broadband
connectivity and has been selected by Alpha Micro as part of a strategic plan
for the distributor to move into the next generation of Internet connectivity.
Christos Papakyriacou, Managing Director, Alpha Micro Components comments;
"Sierra Wireless was instrumental in developing some of the first wireless
data devices and remains committed to developing new, innovative products and
software for emerging network technologies. Our partnering with Sierra
Wireless will not only assist our move into the 3G market, but will also
complement our existing portfolio of electronic components, by offering our
M2M and consumer customers a more comprehensive range of wireless solutions."
    "As one of the leading electronics components distributors in the U.K.,
Alpha Micro fits perfectly into the Sierra Wireless distribution network,"
said Jim Lahey, Vice President, EMEA for Sierra Wireless. "Alpha Micro's
expertise in M2M devices will help us better support our OEM customers in the
U.K., and we're pleased to be able to expand our support for this important
market."
    For more information please visit: http://www.alphamicro.net/

    About Alpha Micro Components, www.alphamicro.net

    Founded in 1995, Alpha Micro is a successful independent specialist
franchised distributor focusing on the M2M market servicing the Telecoms,
Datacoms, Security, Electronic Point of Sale (EPoS) and Machine to Machine
(M2M) sectors with components from world leading manufacturers, our franchised
product lines include Lantronix, u-blox, Sagem, Meshnetics, Teridian
Semiconductor and the company's own 'AMC' range - Alpha Micro has built an
enviable reputation for product knowledge, customer service and innovation.
    What really sets Alpha Micro apart from the competition is its
design-based approach to distribution and it's in depth knowledge of the
products and the markets we serve. Our current line card brings you the finest
wireless and communications products and to get you started our engineering
team offers the best available technical support.

    About Sierra Wireless

    Sierra Wireless (NASDAQ:   SWIR - TSX: SW) modems and software connect
people and systems to mobile broadband networks around the world. The Company
offers a diverse product portfolio addressing enterprise, consumer, original
equipment manufacturer, specialized vertical industry, and machine-to-machine
markets, and provides professional services to customers requiring expertise
in wireless design, integration, and carrier certification. For more
information about Sierra Wireless, visit www.sierrawireless.com.

    Sierra Wireless Forward Looking Statements

    This press release contains forward-looking statements that involve risks
and uncertainties. These forward-looking statements relate to, among other
things, plans and timing for the introduction or enhancement of our services
and products, statements about future market conditions, supply conditions,
channel and end customer demand conditions, revenues, gross margins, operating
expenses, profits, and other expectations, intentions, and plans contained in
this press release that are not historical fact. Our expectations regarding
future revenues and earnings depend in part upon our ability to successfully
develop, manufacture, and supply products that we do not produce today and
that meet defined specifications. When used in this press release, the words
"plan", "expect", "believe", and similar expressions generally identify
forward-looking statements. These statements reflect our current expectations.
They are subject to a number of risks and uncertainties, including, but not
limited to, changes in technology and changes in the wireless data
communications market. In light of the many risks and uncertainties
surrounding the wireless data communications market, you should understand
that we cannot assure you that the forward-looking statements contained in
this press release will be realized.

    %SEDAR: 00011917E




For further information:

For further information: John Moore, Sales and Marketing Director, Alpha
Micro Components, Springfield House, Cranes Road, Sherborne St. John,
Basingstoke, Tel: 01256 851 770, Fax: 01256 851 771, Email:
sales@alphamicro.net; Media contact: Claire McCowan, Livewire PR, +44 (0) 20
8339 7438, claire.mccowan@livewirepr.com; Sharlene Myers, Sierra Wireless,
(604) 232-1445, smyers@sierrawireless.com

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SIERRA WIRELESS, INC.

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