Alliance Atlantis Taps Dell To Power BlogTV.ca, Canada's First User-Generated Live Content Streaming Website



    Dell Enterprise Architecture, Services Help Deliver Online Streaming
    Video Without Interruption

    TORONTO, March 13 /CNW/ - Dell today announced an expansion of its
current provision of technology to Alliance Atlantis to include the company's
new online video portal, BlogTV.ca. Dell worked with Alliance Atlantis to
design the enterprise platform needed to deliver this first-of-its-kind social
media website, dedicated to broadcasting content developed by individuals with
a webcam on the Internet.
    Dell helped Alliance Atlantis design a solution to power BlogTV.ca that
includes a high-density blade server solution, storage and disaster recovery
solutions and infrastructure consulting services that will ensure the website
is live all the time.
    "With BlogTV.ca, Alliance Atlantis is continuing its ongoing strategy to
target niche audiences. Utilizing Dell technology, we are tapping into the
growing phenomenon of user-generated content by providing Canadians the forum
they've been asking for," said Claude Galipeau, senior vice president of
Digital Media for Alliance Atlantis. "This breakthrough platform allows
Canadians to truly harness the power of Web 2.0 and actively participate in
the digital conversation."
    The site allows individuals with a webcam to broadcast live over the
internet and archive their broadcasts for future reference, in effect allowing
Canadians to produce and broadcast live, their own TV shows. The unique
service is available only to residents of Canada, giving the content on
BlogTV.ca a purely Canadian feel. Alliance Atlantis may also include BlogTV.ca
content on other Alliance websites, such as HGTV.ca.
    Alliance Atlantis selected Dell POWEREDGE(TM) blade servers offering
high-performance technology and reduced space requirements in the data center.
With the help of Dell Services, Alliance Atlantis deployed a three-tiered
storage system. For backup, the company implemented a Dell/EMC CX3-40 storage
area network (SAN) and for long-term storage, an EMC Centera active archiving
system. For disaster recovery, a second SAN and additional Centera active
archiving system at a remote site offers real-time replication between the two
sites; and for data archiving, Dell POWERVAULT(TM) ML60202, PowerVault 136T
and PowerVault 124T tape libraries.
    "The Dell and Alliance Atlantis solution has set a high standard for
innovative technology application in media and BlogTV.ca is another excellent
example." said Greg Davis, president, Dell Canada. "We are proud to be the
provider of choice for Alliance Atlantis on this project and that Dell's
technology is responsible for powering this great first for Canadians."
    "All the things we've done to improve our IT efficiency - from bolstering
our storage infrastructure to implementing virtualization to standardizing on
Dell servers - have allowed us to devote more resources to the creative,
strategic projects that make Alliance Atlantis truly special," said Jeff
Stein, manager of Emerging Technology, Alliance Atlantis. "Dell has played a
key role in making that happen."
    Although BlogTV.ca and the storage and disaster recovery projects are the
company's most recent IT initiative, Alliance Atlantis has relied on Dell
products and services for many other projects. Currently, the company has
nearly 200 Dell PowerEdge servers in operation, including the most recent
generation of 1955 Blade servers and PowerEdge 2950 and 1950 servers, all with
Intel Xeon processors. With these technologies in place, the IT infrastructure
has dramatically improved the overall efficiency of the IT organization of
Alliance Atlantis.
    For more information on BlogTV, visit www.blogtv.ca. More information on
Dell PowerEdge Blade Servers can be found at www.dell.ca.

    About Alliance Atlantis

    Alliance Atlantis offers Canadians 13 well-branded specialty channels
boasting targeted, high-quality programming. The company also co-produces and
internationally distributes the hit CSI franchise and indirectly holds a 51%
limited partnership interest in Motion Picture Distribution LP, a leading
distributor of motion pictures in Canada with a presence in the U.K. and
Spain. The company's common shares are listed on the Toronto Stock Exchange -
trading symbols AAC.A and AAC.B. The company's website is
http://www.allianceatlantis.com

    About Dell Canada Inc.

    Headquartered in Toronto, Ontario, Dell Canada Inc. is a wholly owned
subsidiary of Dell Inc. Dell Canada is among the leaders in desktop products,
notebooks, servers and storage, and has offices in Toronto, Ottawa, Montreal
and Edmonton. Information on Dell Canada and its products can be obtained on
the World Wide Web at www.dell.ca.

    About Dell

    Dell Inc. (NASDAQ:   DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its direct
business model, Dell sells more systems globally than any other computer
company, placing it No. 25 on the Fortune 500. For more information, visit
www.dell.com. To get Dell news direct, visit www.dell.com/RSS.

    Dell cannot be responsible for typography, photography, pricing errors or
    other errors. (TM) Dell, PowerEdge, PowerVault, and the Dell logo, are
    trademarks of Dell Inc. (TM) All other trademarks and registered
    trademarks are the property of their registered holders. (C) 2007 Dell
    Inc. All rights reserved.





For further information:

For further information: MEDIA CONTACTS: Elynn Wareham, Matt Roth, (416)
486-5910, (416) 486-5911, ewareham@gcigroup.com, mroth@gcigroup.com; Janet
Fabri, (416) 758-3398, janet_fabri@dell.com

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