All water sources are not identical



    MONTREAL, Oct. 21 /CNW Telbec/ - Following last week's publication of a
U.S. study published by the Environmental Working Group, Mr. Daniel Cotte,
President and CEO of Danone Naya Waters, sent a letter to the Editor of
various Quebec and Toronto dailies where he pointed out: "It is of the utmost
importance to note that all water quality is not the same and that there is a
fundamental difference between a natural spring water like Naya, flowing from
an underground aquafer and naturally drinkable at the source, and
municipality-supplied water, nondrinkable at its origin and which must be
treated chemically to be made drinkable."
    The study released by the Environmental Working Group focuses on certain
water brands bottled in the U.S. Two of the ten brands tested indicated
contaminant levels above the Californian standard. "It is important to note
that the two products looked at in the Environmental Working Group study and
which revealed the presence of contaminants in excess of Californian
standards, originated from municipal treated water which was subsequently sold
in bottles. Furthermore, the contaminants shown to be present were by-products
of chlorine, resulting directly from the decontamination process itself..."
noted Mr. Cotte. And he also added: "It is deplorable to place treated water
(available from the tap, or in certain cases, sold in bottles after having
been subjected to additional processing) and natural spring water in the same
product category, especially when there is a clear difference between the
two..." Mr. Cotte concluded.

    The Source of Naya Brand Water

    Naya comes from a pristine source. Because the Naya source is located
near Mirabel, at the foot of the Laurentides, it is preserved by geological
strata formed millions of years ago. Naya natural spring water is
microbiologically safe and healthy, free from any human pollution and contains
neither impurity, nor contaminant. To ensure constant and consistent purity on
a daily basis, we carry out physico-chemical and microbiological tests on our
spring water - both at our own on-site laboratory as well as once-a-week
testing at a certified external laboratory. Moreover, the same tests are
carried out during the bottling process every four hours.




For further information:

For further information: Isabelle Panelli, Turbo Marketing, (514)
499-1888 ext. 226, isabelle@turbomarketing.ca

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Danone Naya Waters

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