- Novel Mobile Service AllAroundMe Uses Smart Navigation Technology to
Provide Personalised Information on Shopping, Dining and Events -
Wherever you are
NOORDIJK, The Netherlands, June 8 /CNW/ - With its novel mobile phone
service AllAroundMe, launched in The Netherlands on 8 June, Dutch company
Mobzili provides location-based information on shopping, entertainment,
tourism and public transportation by combining satellite and telecommunication
technology with the latest and greatest local information. AllAroundMe
technology development was supported by the European Space Agency (ESA)
Technology Transfer Programme Office through its Business Incubation Centre in
Noordwijk, The Netherlands.
Sales in your favourite shop, a good restaurant in the vicinity or a
schedule for the nearest bus stop - all of this information is channelled
through your profile to adapt the offers to your taste and to your exact
location. You will receive the information on the spot. Through cooperation
with Uitburo Nederland, Dinnersite, Uitinbrabant and Belbios, AllAroundMe
features information on events, activities, public services and shopping.
"With the overwhelming amount of information available and the necessity
to have access to it on the spot, it is difficult for customers to find what
they want while for organisations it is getting harder to reach the right
customers in the right moment and place. Mobzili is the answer," says Reza
Ladchartabi, co-founder of Mobzili.
Boost from ESA space tech support
AllAroundMe combines mobile GPS receiver localisation data with
corrective information from local GSM-3G mobile ground networks. "Like this,
AllAroundMe can estimate where the user is and provide relevant information,"
explains Wojtek Chowanski, developer and co-founder of Mobzili. In the future,
AllAroundMe will work with the European navigation satellite system Galileo to
provide greater precision. Reared as a start-up in ESA's Business Incubation
Centre, Mobzili benefited from ESA's unique technical expertise in
telecommunications engineering. "ESA gave the technology development a major
push; Their experts contributed to AllAroundMe via feasibility analysis and
technical advice ," explains Chowanski.
Mobzili goes European - in near future
The next stage for Mobzili is already in sight. "We plan to make our
service available Europe-wide in the near future," explains Ladchartabi. "But
of course worldwide Mobzili coverage is our ultimate goal."
AllAroundMe is downloadable free of charge at http://www.allaroundme.eu
and runs on mobiles with internet functionality. AllAroundMe freeware for
iPhone and Google are currently being developed.
For further information:
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