All-New Chevrolet Cruze Features Dramatic Design



    
    Paris Motor Show Preview: First Images of the Chevrolet Cruze

    
    DETROIT, Aug. 21 /CNW/ -- The first photographs of Chevrolet's all-new
Cruze sedan - making its world premiere at the Paris Motor Show in October -
reveal a dynamic four-door coupe that proves exciting design and value are not
mutually exclusive.
    On sale beginning in Europe from March next year, Cruze features a
dramatic re-interpretation of the traditional sedan featuring Chevrolet's new
global design language that is becoming a signature on all new products
carrying the gold bowtie.
    Cruze's arching roof-line, extending from the steeply raked windshield to
its sloping rear pillars and short rear deck, brings coupe-like proportions to
a compact sedan.
    Wider and longer than most of its competitors, Cruze has a purposeful
stance with its wheels located at the outer edges of the tautly drawn
bodywork. Noticeably tight body panel fits and a restrained use of exterior
trim add to a high quality, "hewn from solid" appearance.
    Cruze's dramatic profile is matched by bold front styling, with large
headlamp housings that wrap around the front corners and sweep up, arrow-like,
into the fenders and sculpted hood. Other distinct design themes include a
concave shoulder line, the two-tier grille and a "wheels-out/body-in" stance.
Inside, Cruze features a "twin cockpit" design motif, first introduced in the
iconic Corvette sports car.
    "Our goal in designing Cruze was to be bold, not evolutionary," says
chief designer Taewan Kim. "We wanted to take a big step forward, making a
strong design statement for Chevrolet products around the world."
    Visitors to the Paris show will see how Chevrolet's progressive design is
also reflected in the quality of Cruze's interior. The use of grained
surfaces, soft-touch materials and low gloss trim panels ensures a quality
ambience that echoes the clean, harmonious design of the exterior.
    At launch in Europe, Cruze will be available with 16-valve, 1.6-liter
(112 hp/82 kW) and 1.8-liter (140 hp/103 kW) gasoline engines featuring
variable valve timing (VVT) on both inlet and exhaust sides, giving more power
as well as better fuel economy and lower emissions. A new 2.0-liter turbo
diesel, developing 150 hp/ 110 kW and 320 Nm of torque adds power with even
greater frugality. Five-speed manual gearboxes and an all-new automatic
transmission, Chevrolet's first six-speed application in the compact segment,
complete the powertrain menu.
    With sales in Europe up by 23 percent for the first six months of 2008,
Chevrolet is GM Europe's fastest-growing mainstream brand. The arrival of
Cruze spearheads an exciting new product roll-out program that is expected to
propel the brand to even greater success.
    "We are proud that Europe is leading the introduction for this global
product," said Wayne Brannon, Executive Director, Chevrolet Europe. "Chevrolet
has always stood for expressive value and Cruze delivers on that promise like
never before.  It further redefines Chevrolet with its design, quality,
materials and great style inside and out. The fit and finish for gaps and
interfaces sets a new standard for this segment in Europe and around the
world."
    Cruze is the result of a development process harnessing GM's global
expertise and is the first of a new family of compact products that will
deliver world class quality. It will be backed by expected highest scores in
all major crash safety ratings.
    The Chevrolet Cruze will be available in Europe from March 2009, followed
by other global markets with regional-specific engine choices.




For further information:

For further information: In Europe, Hanspeter Ryser, +41-44-828-2980,
hanspeter.ryser@ch.gm.com; In Asia Pacific, Jonathan Mao, +86-21-2898-7647,
jonathan.mao@gm.com; In Latin America, Africa and Middle East, Richard James,
+1-954-392-3511, richard.james@gm.com; In North America, Nancy Libby,
+1-313-667-2553, nancy.libby@gm.com, all of General Motors Corporation

Organization Profile

CHEVROLET

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890