ALL-NEW 2012 KIA RIO SEDAN MAKES WORLD DEBUT AT THE NEW YORK INTERNATIONAL AUTO SHOW

Sub-compact sedan and hatchback sibling offer best-in-class horsepower and achieve up to 40 miles per gallon1

  • Rio models bring Gasoline Direct Injection (GDI) and Idle Stop and Go (ISG) technology to small car segment
  • 2012 Rio offers outstanding combination of styling, fuel economy and power rarely seen in the class

NEW YORK, April 21 /CNW/ - Kia Motors today globally unveiled the all-new 2012 Rio sub-compact sedan at the New York International Auto Show.  Scheduled to join the Kia Motors lineup this fall -  along with its hatchback sibling unveiled at the Geneva Motor Show and shown today for the first time in North America - the all-new Rio ushers in the next chapter of Kia Motors' ongoing design-led transformation with previously unseen levels of eye-catching design, advanced technologies and sophistication in the small car segment.  With all-new ISG technology and class-leading horsepower and fuel economy of 40 miles per gallon2, Rio promises consumers impressive fuel efficiency without sacrificing power or fun-to-drive performance.

"The all-new Rio provides both first time Kia buyers and current customers a world-class fuel efficient vehicle that doesn't sacrifice safety, quality and design typically found on higher priced vehicles" said Robert Staffieri, Director of Marketing Kia Canada Inc. "Both the sedan and 5 door hatchback will offer consumers generous interior space and comfort which will appeal to a variety of different lifestyles."

Class-Leading Fuel-Efficiency and Horsepower
Available in three trims - LX, EX and SX - the 2012 Rio is available with a 1.6-litre GDI four-cylinder with the option of either a six-speed manual transmission or six-speed automatic.  One of only two vehicles in the segment to offer a GDI engine, the 2012 Rio offers consumers an elusive combination of power and impressive fuel efficiency, achieving class-leading 138 horsepower while also maintaining a class-leading3 fuel economy rating of 30/40 mpg (city/highway)4.  Rio also offers ISG technology, new to the Kia lineup, where the engine turns off when the vehicle is not in motion such as at a stop light or in traffic.  The engine restarts automatically when the driver releases the brake pedal, resulting in lower levels of fuel consumption.

Adding further to Rio's improved performance, engineers worked to reduce engine weight by 29 pounds over the previous generation by adding an aluminum valve cover and block to the third-generation Gamma engine, while incorporating cast iron lining for increased durability.

Sleek and Streamlined Exterior
Conceived at Kia's design studios in Irvine, Calif., the all-new Rio sub-compact sedan and hatchback exhibit highly sculpted sloping shoulder lines and wedge-shaped exteriors, projecting an athletic profile that conveys power and agility while mimicking the aggressive lines found on other recently launched Kia vehicles such as the 2011 Optima and Sportage.  Both Rio models sport their own interpretations of Kia's signature grille, slimmed down to connect to the dynamic headlamp design, providing a new twist on the Kia family look that includes a bigger air intake to exude a youthful persona.  The Rio sedan shares the sleek skin of its hatchback sibling, only dropping the wedge line slightly toward the rear door down to the trunk.

The LX trim includes body-colour door handles and side mirrors and 15-inch steel wheels with 185/65R15 tires, while the Rio5 also comes with a standard rear spoiler to improve aerodynamics.  To accentuate a premium look, the side mirrors are attached to the door rather than the plastic triangle like so many others in the segment.  Moving to the EX trim brings additional standard conveniences, including power door locks with keyless entry and a standard rear wiper for the Rio5.  For consumers looking for higher levels of sporty refinement, the SX trim offers standard 17-inch wheels with 205/45R17 tires, fog lamps, LED rear combination lamps, dual chrome tip exhaust, outside heated mirrors with turn signal indicators and, unique for the Rio5, projector headlamps.

Luxuriously Equipped Interior
Moving inside, the 2012 Rio envelopes driver and passengers in a bold and modern cabin, centered on Kia's characteristic horizontal three-cylinder instrument panel, two-tone for the 2012 Rio to emphasize a feeling of spaciousness and comfort.  An extended wheelbase (101.2 inches) greatly enhances passenger and cargo capacity for additional comfort, offering 40 inches front headroom, 37.8 inches rear headroom, 43.3 inches front legroom and 31.1 inches rear legroom for the Rio sedan and Rio5 hatchback.

Standard on the LX trim is a driver's seat height adjuster, while moving to the EX trim includes standard power windows with automatic up/down on the driver's window, Bluetooth®5 wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for compatible mobile phones, telescoping steering column, 60/40 split folding rear seats and leatherette door trim.  The SX trim offers consumers an even more upscale look and feel with standard metal pedals, metal grain, a Supervision™ meter cluster, leather-wrapped steering wheel and shift knob, maplight with sunglasses holder, illuminated vanity mirrors, trip computer, cruise control, UVO powered by Microsoft®in-car hands-free communication and entertainment system with rear camera display, and chrome-coated accents throughout.

In addition to offering a comfortable cabin, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities and three months complimentary service7 and auxiliary and USB audio input jacks for connecting with MP3 players.

Available packaging upgrades for the Rio EX include a Convenience Package and Eco Package, while the SX level offers an available Premium Package.  The Convenience Package includes 15-inch alloy wheels, automatic light control, fog lamps, leather-wrapped steering wheel and shift knob, maplight with sunglasses holder, illuminated vanity mirrors, outside heated mirrors with turn signal indicators, trip computer, cruise control and the UVO powered by Microsoft® in-car hands-free communication and entertainment system with rear camera display8.  The Eco Package appeals to the environmentally friendly consumer with ISG technology and an Active Eco System for optimal fuel-efficient driving.  Upgrading the SX trim with the luxurious Premium Package includes a navigation system (replaces the UVO system), push-button start with Smart Key, leather seat trim, heated front seats and a moonroof to give an open, airy feeling.

All-New Advanced Platform
The 2012 Rio brings with it an all-new platform - longer, wider and lower than the previous generation.  Its aggressive and playful stance is assisted through an overall length of 171.9 (Rio sedan) or 159.3 (Rio5) with a platform measuring 67.7 inches wide and 57.3 inches high.  Employing high-tensile-strength steel (63 per cent), Rio's lightweight design offers high torsional stiffness for improved handling, ride quality and refinement.  Though a more expensive alternative, using these materials also increases crash safety capabilities while reducing overall weight.  To ensure good noise vibration and harshness (NVH) reduction, the 2012 Rio was outfitted with hood and dash insulators as well as expandable foam in the A and C pillars and Thinsulate™ in the A and B pillars.

Built on a unibody frame, the front-wheel-drive Rio utilizes independent front and rear suspension systems.  MacPherson struts, coil springs and a stabilizer bar are used in the front with a torsion beam axle suspension in the rear to engage drivers with responsive handling and provide the utmost comfort for a variety of driving situations.

Safety-Minded
The 2012 Rio is equipped with a high level of standard safety features, as is the rest of the Kia line-up.  Rio's high-strength steel structure includes an innovative Halo Body construction designed to help protect occupants in certain side impact and roll-over collisions, while additional standard safety features include six airbags9 (dual advanced front and front-seat mounted side as well as full-length side curtain), side-impact door beams, height-adjustable front seatbelts with pre-tensioners and force limiters, three-point seatbelts for all seating positions and Lower Anchors and Tethers for Children (LATCH).  Also standard on all Rio trims for increased driver and passenger safety are Electronic Stability Control (ESC), a four-wheel Anti-lock Brake System (ABS), Hill-start Assist Control (HAC) and Vehicle Stability Management (VSM), which coordinates the car's ESC and ABS to help the driver stay in control of the vehicle.

The 2011 Kia Rio sedan and 5 door hatchback will be available in Canadian showrooms later in 2011.

Industry-Leading Warranty
Like all Kia models in Canada, the 2012 Rio is covered by a comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a five-year or 100,000-km limited powertrain warranty, a five-year or 100,000-km limited comprehensive warranty, and a five-year unlimited-km anti-perforation warranty. A five-year/100,000-km roadside assistance plan is also part of the comprehensive coverage program.

2011 Kia Canada Inc. Product Line
Kia's 2011 model year vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rondo urban utility vehicle, Sedona minivan, Rio sub-compact sedan and Rio5 sub-compact hatchback.

Editor's Note: High resolution images of the Kia Rio sedan can be downloaded from: https://picasaweb.google.com/lh/sredir?uname=117187865007502968074&target=ALBUM&id=5597625001439688993&authkey=Gv1sRgCIST_ufUj_W7zwE&invite=CMuCl_0B&feat=email

Kia Canada Inc. (www.kia.ca) -- a maker of quality vehicles for the young-at-heart -- is a subsidiary of Kia Motors Corporation (KMC) in Korea was founded in 1999 and sells and services high quality class leading vehicles like the Soul, Forte and Sorento through a network of 171 dealers nationwide. Kia Canada Inc. employs 141 people in its Mississauga, Ontario headquarters and four regional offices across Canada. Kia Motors Corporation continues to showcase the company's global commitment to surpassing customer expectations through continuous automotive innovation.

*NOTE: All information is US model specific and related to Kia Motors of America, Inc. Canadian model information and specifications may slightly differ.

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1 Based on preliminary test results of 30/40 mpg (city/highway) by Kia Motors Corporation. Actual mileage may vary.

2 MPG claim for highway mileage for 2012 Rio. Class-leading MPG and horsepower claims based on comparisons to 2011 sub-compacts as of April 2011 and available 2011 EPA city/hwy mpg estimates for sub-compact competitors. Actual mileage may vary.

3 MPG claim for highway mileage for 2012 Rio. Class-leading MPG and horsepower claims based on comparisons to 2011 sub-compacts as of April 2011 and available 2011 EPA city/hwy mpg estimates for sub-compact competitors. Actual mileage may vary.

4 Based on preliminary test results of 30/40 mpg (city/highway) by Kia Motors Corporation. Actual mileage may vary.

5 A compatible Bluetooth® wireless technology-enabled cell phone is required to use Bluetooth® wireless technology. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other trademarks and trade names are those of their respective owners.

6 Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries. 

7 SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. and its subsidiaries. SIRIUS Radio requires a subscription, sold separately after 3-month trial subscription included with vehicle purchase. Prices and programming are provided by SIRIUS and are subject to change. Subscriptions governed by SIRIUS Terms & Conditions available at sirius.com. SIRIUS Radio U.S. service available only to those at least 18 years of age in the 48 contiguous United States, D.C. and Puerto Rico (with coverage limitations). 

8 The rear camera display is not a substitute for proper and safe backing-up procedures. Always drive safely and use caution when backing up.

9 For maximum protection, always wear your seat belt.

SOURCE KIA Canada Inc.

For further information:

Kia Canada Inc. Media Contacts:
Jack Sulymka
National Marketing Manager
(O): 905.755.6266
(C): 905.301.6207
e-mail: jsulymka@kia.ca

Cathy Laroche
PR and Marketing Coordinator
(C): 819.350.3463
e-mail: claroche@kia.ca


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