All-new 2009 Dodge Ram 1500 Selected Best New Pickup Truck in Canada by AJAC

    -   All-new 2009 Dodge Ram 1500 Beats out New 2009 Ford F-150 for Best
        New Pickup Truck Accolade

    WINDSOR, ON, Oct. 24 /CNW/ - The all-new Dodge Ram 1500 today was named
the Best New Pickup Truck by the Automobile Journalists Association of Canada
(AJAC). The announcement follows an intensive week of vehicle evaluations
performed by professional automotive journalists at the annual AJAC Test Fest
in Niagara-on-the-Lake, Ontario.
    "We thank AJAC for this recognition which confirms that the Dodge Ram
1500 is the best pickup truck in Canada," said Reid Bigland, President and
CEO, Chrysler Canada. "The Dodge Ram offers bold exterior design, benchmark
interior, best-in-class ride and handling, 35 new or improved features, and
more than 35 safety features. Dodge Ram 1500 delivers more truck for less
money and is the best value crew cab in Canada."

    The all-new 2009 Dodge Ram 1500 includes more than 35 new or improved
features when compared to the previous light-duty Dodge Ram. These features
    -   Three cab configurations including Dodge Ram's first-ever crew-cab
        size model
    -   Significantly upgraded interiors with segment-first surround-sound
        audio system
    -   First-in-segment coil-spring, five-link rear suspension fitted to a
        solid rear axle provides the required towing and payload capability,
        with ride and handling unexpected in a pickup truck
    -   New 5.7-litre HEMI V-8 provides more horsepower (390 hp) and torque
        (407 lb.-ft.), with increased fuel economy of +5 percent
    -   Best-in-class aerodynamics - .387 Cd - helps improve fuel economy and
    -   First-in-segment, RamBox(TM) cargo management system that includes
        versatile, weatherproof, lockable, illuminated, drainable storage
        bins; pickup bed dividers; 2-foot bed extender; and cargo rail system
        with sliding, adjustable cleats
    -   First-in-segment, factory-installed 4-inch dual exhaust styled
        dramatically into the rear bumper
    -   First-in-segment store-in-the-floor bins
    -   Nearly twice as many storage bins (42) than the previous model (26)
    -   35 safety and security technologies, including standard front and
        rear side-curtain air bags, four-wheel Anti-lock Brake System (ABS),
        Electronic Stability Program (ESP), Electronic Roll Mitigation,
        Trailer Sway Control, All-Speed Traction Control, Class-exclusive
        Hill Start Assist and Brake Assist

    The Dodge Ram 1500 defeated the Ford F-150 for AJAC Best New Pickup
Truck. This recognition follows on the heels of another important accolade
earned by the Ram this week - the Texas Auto Writers Association Full Size
Pickup Truck of Texas.
    The Dodge Ram 1500 recorded Canadian sales of 2,393 for the month, an
increase of 48 percent compared to September, 2007. Calendar-year-to-date
(CYTD) sales of the Ram reached 33,752, an all-time record for the vehicle.

    About AJAC:

    At the annual AJAC Test Fest Canada's top automotive journalists are
divided into teams to evaluate categories of vehicles by driving each entry
back-to-back on the same roads and under the same conditions. A best new
vehicle is determined for each category. Each category winner is then under
consideration for the Canadian Car of the Year (CCOTY) awards which are
announced at the Canadian International Auto Show held in Toronto every

For further information:

For further information: Daniel Labre - Montreal, (514) 235-7512,; Jack Sulymka - Toronto, (416) 884-7584,;
Kerrey Kerr - Windsor, (519) 973-2312,

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