All manufacturers await you at the 41st Edition of the Montréal International Auto Show



    MONTREAL, Jan. 16 /CNW Telbec/ - The organizers of the Montréal
International Auto Show (MIAS) proudly invite you to the 41st Edition of this
exciting event, taking place from January 16 to 25, 2009, at the Palais des
congrès de Montréal. To the sheer joy of car enthusiasts everywhere, all
automobile manufacturers will be on hand to present their latest models. Not
to mention the exciting new vehicle unveilings scheduled at this year's Show:
two (2) North-American premieres, over thirty (30) Canadian premieres and
concept cars. This is the ideal opportunity for visitors to admire amazing
vehicles, entertain four-wheeled dreams or even shop around for a new car.
Furthermore, people who wish to attend the event will be able to easily
purchase their tickets through the MIAS web site at www.montrealautoshow.com,
thereby foregoing the ticket lines and gaining instant access to the Show.

    Evolution starts with innovation

    Amongst the new attractions at this year's Auto Show, the Innovation -
Evolution exhibit, presented by Auto Hebdo, is certain to bring back fond
memories for some and amaze all the rest! This exciting attraction will group
together rare and unique vehicles which have left their mark on the world,
with futuristic cars that showcase the evolution of automobiles over time.
    We're going back in time with the presentation of some very unique
models... Classic car enthusiasts will have a field day! The exhibit will
feature seven (7) discontinued models, for your viewing pleasure: a 1953
Studebaker, a 1971 Citroen DS, a 1973 Gremlin, a 1973 Javelin, a 1976 Pacer, a
1979 Pinto and a 1981 Delorean.
    Looking to the future and speaking of innovations, the ground-breaking
Switzerland company Rinspeed has graciously agreed to export three (3) of its
most futuristic and original vehicles, to be exposed at this year's MIAS.
Don't miss this opportunity to see what the future might hold for the
automobile industry.
    As a special treat for this very special exhibit, the MIAS has asked 6th
Graders of Greater Montreal schools to participate in an art contest entitled
"Draw the Car of the Future", to find out how they envision their future
vehicles. The five (5) wining masterpieces, chosen by a special panel, will
have the honour of being displayed throughout the exhibit, much to the delight
of visitors.

    Greener than ever!

    Presented for the first time in 2005, the On Route to a Greener Future
has kept steadily growing in popularity, thanks to a market increasingly in
touch with the environment. For a 5th consecutive year, this section is
presented in collaboration with Natural Resources Canada. This eco-friendly
segment will consist of two features: the Green Zone and the 2009 ecoENERGY
award winning vehicles.
    For this 41st Edition, the Green Zone will feature even more vehicles
than ever! Eight (8) major automobile manufacturers (Chrysler, Ford, GM,
Honda, Nissan, Subaru, Toyota and Volkswagen) will be on hand to display their
ecological cars, each featuring the latest in environmentally-friendly
technology. Visitors will also be able to obtain valuable information about
alternative energies, green technology and tips about protecting the
environment, as part of a concerted effort to reconcile the automobile with
the environment.
    For the first time in its history, the Auto Show, in collaboration with
Auto123.com, will be giving the public a chance to test drive a
environmentally conscious, fuel-efficient vehicle. Visitors will therefore be
able to judge for themselves the performance of these environmentally friendly
automobiles. Of course, places will be limited, even though organizers predict
an average of 700 test drives per day! Who will be among the lucky drivers?
    The second feature of the Show's On Route to a Greener Future segment
will include the presentation of the 2009 ecoENERGY for vehicle Awards,
rewarding the year's most fuel-efficient vehicles by category, based on
EnerGuide's fuel consumption ratings. EnerGuide is an annual publication
released by Natural Resources Canada, which examines the fuel consumption of
vehicles on the market.

    Amazing race cars

    As part of the 2009 MIAS special events and attractions, Dan Mercier, the
first Quebecer, and very first Canadian, to have ever win a championship event
on the National Hot Rod Association (N.H.R.A.) circuit, will be on hand to
present his very special vehicles: Dragsters.
    He will be introducing us to two (2) of his amazing cars; including the
brand new 2009 dragster he will be using at the start of the new N.H.R.A.
season, this upcoming February. It was on board one of these very cars that
Dan's team, DM Racing, broke the Canadian speed record with an astonishing
performance in excess of 270 mph (425 kph). Don't miss this incredible
opportunity to admire these amazing racing machines while they are in town!

    Tickets to paradise

    You are hereby invited to step into heaven once again by visiting the
MIAS' ever-popular 7th Heaven. Give your senses the ride of their lives thanks
to this blissful collection of jaw-dropping exotic vehicles: Aston Martin,
Bentley, Ferrari, Lamborghini, Lotus, Maserati, Maybach, McLaren SLR,
Porsche... simply hearing these names is enough to ignite the passions and
fuel the dreams of car lovers everywhere! All these incredible models will be
presented on level 7 of the Show.

    An attraction that will mess up your hair!

    This year, the Auto Show has something extra-special planned for your
visit to 7th Heaven! Visitors will be able to admire a fabulous private
collection assembled by John Scotti Auto and presented by Auto Hebdo,
consisting of ten (10) convertibles from the 1950's. This is a collection
which is sure to leave you speechless! To find out which cars will be
presented at this very special attraction, there is only one thing to do: stop
by the 2009 Auto Show's 7th Heaven!

    Families come first with the Kia Motors Childcare Centre!

    No need for parents to hire a babysitter to visit the Auto Show! They
will be able to turn to the services of the free on-site Kia Motors childcare
centre, available for a 3-hour time limit for children between ages 2 and 10.
Children will be able to do arts and crafts, draw, wear costumes and get fun
face painting. What a treat for parents who will be able to relax and enjoy
the exhibits and features of the Auto Show for 3 whole hours.

    The traditional donor clinic

    The MIAS will once again be holding its annual Héma-Québec donor clinic,
organized in conjunction with CTV Montreal. Again this year, the event will be
held at the Grande-Place of Complexe Desjardins, from Monday, January 19 to
Friday, January 23, 2009.
    Since the first Auto Show's donor clinic in 1983, close to 17,000 people
generously contributed. Last year, we set a 25-year record by receiving 1,045
donations. We hope to see you again this year to maintain this great
performance. And bring your family and friends with you. It's a matter of
life!

    Desjardins General Insurance: MIAS major sponsor

    For a 2nd consecutive year, Desjardins General Insurance invites you to
its "stunt-activity" (level 5) and offers you a personalized calendar, by
adding your picture, as a souvenir of your visit of the 2009 Auto Show.
    People interested in obtaining additional information about the 41st
Edition of the Auto Show or those who wish to purchase tickets online can do
so by visiting our Web site at www.montrealautoshow.com.

    The Montréal International Auto Show, organized by the Montréal
Automobile Dealers Corporation, is presented by Desjardins General Insurance,
in collaboration with The Gazette.




For further information:

For further information: Renée Cardinal, Communications Manager,
Montréal International Auto Show, (514) 789-3442, r.cardinal@ccam.qc.ca;
Source: Karine Gélinas, Project Manager, Communications, Montréal
International Auto Show, (514) 789-3442, k.gelinas@ccam.qc.ca

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Montreal International Auto Show

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