Aliant selects Radian6 to monitor social media



    FREDERICTON, March 28 /CNW/ - Aliant, Atlantic Canada's leading
information and communications technology provider, announced today it has
selected the Radian6 social media monitoring solution to expand options for
garnering customer feedback and engage in the growing field of social media.
    "Increasingly, our customers are looking to social media to share their
ideas and opinions and to consider the opinions of others," said Robyn
Tingley, VP Communications and Public Affairs, Aliant. "This innovative tool
enables us to keep the pulse on public opinion, our industry and our
customers."
    Aliant joined Radian6's Early Adopter Program in mid 2006 to provide
industry-specific customer input and feedback into the definition, design and
development of Radian6's social media monitoring solution.
    Radian6's social media monitoring "dashboard" tracks what is being said
online about corporations and their brands. The program monitors all forms of
social media, including blogs, top video-sharing and image-sharing sites,
opinion review forums, as well as emerging formats like micro-blogging.
    "Listening to those who have opinions about your brand, products and
services is a powerful step to take for any organization," explained Marcel
LeBrun, CEO of Radian6. "By monitoring social media a company demonstrates
that it continually wants to learn from its customers, and to always be
enhancing what's delivered to them."

    About Bell Aliant

    Bell Aliant (TSX: BA.UN) is one of North America's largest regional
communications providers. Through its operating entities it serves customers
in six Canadian provinces with innovative information, communication and
technology services including voice, data, Internet, video and value-added
business solutions. Through its xwave offices, Bell Aliant also provides IT
professional services in Canada and the US. Bell Aliant's 10,000 employees are
committed to deliver the highest quality of customer service, choice and
convenience. In Atlantic Canada, communications products and services are
delivered to customers through the Aliant brand.

    About Radian6 Technologies Inc.

    Radian6 provides the social media monitoring solution for PR and
advertising professionals. The company's flexible dashboard enables monitoring
all forms of social media with results appearing in real-time as discovered.
Various analysis tools give users the ability to uncover the top influencers
and which conversations are having an impact online. Visit
http://www.radian6.com for more information.




For further information:

For further information: Isabelle Robinson, Aliant Communications and
Public Affairs, (866) 694-6762, isabelle.robinson@aliant.ca; David Alston,
Radian6, (506) 444-1905, media@radian6.com

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Bell Aliant Inc.

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