Algonquin College Student Wins Grand Prize In The Bridgestone Photo Contest



    2008 Contest attracts record number of student entrants

    EDMONTON, Jan. 29 /CNW Telbec/ - This year's 2008 Bridgestone Photo
Contest grand prize winner is Lisa Beaton, a first-year student at Algonquin
College, in Ottawa. The winning entry by Beaton depicted a snowflake made of
tires with the following slogan, "Winter's coming. Shouldn't you be prepared?"
    The Bridgestone Photo Contest, inaugurated in 2002 by Bridgestone Canada
Inc. (BSCA), aims to communicate the company's everlasting commitment to the
community, environment and safety. The student photographers' challenge
entailed conveying one of the following themes by combining their imagination
to advancements in photographic equipment in order to produce works that exert
both solid professional photographic skills and a strong social message.
    "I am very pleased with my work and very happy that I won the overall
Grand Prize," said Beaton, "My research for a good idea stemmed from the news
about road safety and the importance of having the right tires for winter.
Then I went to the Bridgestone website and read the company values safety.
This is how the snowflake made of tires came to be."
    A record 290 students representing 12 schools from 8 provinces displayed
their artistic prowess in the seventh annual Bridgestone Photo Contest. An
unprecedented 377 photographs were submitted for the 2008 contest, which
requires students enrolled in commercial photography studies at a dozen
pre-selected Canadian post-secondary schools to photograph a Bridgestone-brand
tire in an artistic context that complements their photography skills.
    Elise Bouchard, an Alma (Quebec) native in her second year in the Cégep
de Matane photography program, was awarded Honourable Mention for her
photograph of a clown strapped in a Bridgestone tire and fastening his
seatbelt, suggesting that safety is no laughing matter.
    "As the Bridgestone Photo Contest continues to grow, with more students
and more entries every year, we are impressed with the creative, cutting-edge
work being done by student photographers across the country," said Jeremy
Smith, Manager, Community & Corporate Relations for BSCA. "We were amazed at
the passion, creativity and talent these students displayed in successfully
messaging all three themes through their works."
    The prize money was divided today between the two national winners of the
contest and the top three photographers in each of the 12 competing schools.
The two major awards were announced today during a ceremony at the Northern
Alberta Institute of Technology in Edmonton, one of the participating schools.
At this same ceremony, cheques were also presented to students from the latter
school and the Southern Alberta Institute of Technology as the top three
winners of their respective schools.

    About Bridgestone Canada Inc.:

    Mississauga, Ontario-based Bridgestone Canada Inc. (BSCA) is an affiliate
of Bridgestone Americas Tire Operations (BATO). BSCA and Nashville,
Tenn.-based BATO are subsidiaries of Bridgestone Americas, Inc., whose parent
company, Bridgestone Corporation, is the world's largest tire and rubber
company. BSCA and BATO develop, manufacture and market Bridgestone, Firestone
and associate brand tires. The business unit is focused on wholesale and
original equipment markets, supplying passenger, light truck, commercial
vehicle, off road, motorcycle, agricultural and other tires to their customers
in Canada and the United States, respectively. In addition, through its
Bridgestone Bandag Tire Solutions Canada unit, retreading customers have
access to industry-leading research and development, manufacturing, marketing
and sales expertise, providing them with a total tire solution.

    Winning photos: The winning photo and photos of the official presentation
    can be viewed on the contest web site at www.bridgestonephoto.com. Media
    can obtain high-resolution photos by contacting William Samman at
    william@torchiacom.com.

    
    /NOTE TO PHOTO EDITORS: The photos accompanying this release are
    available on the CNW Photo Network and archived at
    http://photos.newswire.ca. Additional archived images are also available
    on the CNW Photo Archive website at http://photos.newswire.ca. Images are
    free to accredited members of the media/
    





For further information:

For further information: Jeremy Smith, 877 201-2373; William Samman,
Torchia Communications, (514) 288-8290, ext. 213

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BRIDGESTONE FIRESTONE CANADA INC.

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