Alexander Keith's Red Amber Ale Arrives in Ontario in True Nova Scotia Style



    TORONTO, March 30 /CNW/ - Slainte! Alexander Keith's today officially
introduced Alexander Keith's Red Amber Ale into Ontario. To mark the occasion,
an Alexander Keith's Red Amber Ale Tall Ship carrying ceremonial kegs sailed
into Toronto Harbour accompanied by Highlanders from the Halifax Citadel,
wenches, privateers and other special Haligonian ambassadors.
    "Welcoming Alexander Keith's Red Amber Ale into Ontario is truly a
special occasion. We were thrilled to have an opportunity to create an
experience that reflects the quality and distinctiveness of the beer and pays
tribute to its heritage," said Andrew Sneyd, Alexander Keith's Marketing
Director.
    Backed by nearly 200 years of brewing tradition, Alexander Keith's Red
Amber Ale is crafted using the finest quality ingredients to deliver its soft
amber hues, moderate body and crisp, clean finish. Like all Alexander Keith's
beers, Red Amber Ale is brewed exclusively in Halifax, Nova Scotia.
    "Alexander Keith's Red Amber Ale is a great new beer that offers a true
premium experience with great flavour. We know that beer lovers care about
taste and we're excited to be able to provide a new choice to Ontarians," said
John Campbell, Regional Director of Sales, Ontario.
    Building on its success in the Atlantic and Quebec, launching Alexander
Keith's Red Amber Ale into Ontario was a natural next step and it promises to
delight discerning beer drinkers in this province as well.
    Following the welcoming ceremony, a Nova Scotia themed caravan then
traveled to the Alexander Keith's Red Amber Ale First Sociable at Fionn
MacCool's on the Esplanade in downtown Toronto to tap the first keg.
Torontonians were invited to be among the first to sample the new beer and to
pledge to honour the tradition of Alexander Keith's fine family of beers.

    Alexander Keith's Red Amber Ale draught will be available at bars and
restaurants across Ontario.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: or images of the product, please contact:
Andrea Craig, Hill & Knowlton, (416) 413-4735 (office), (416) 300-3060
(mobile), andrea.craig@hillandknowton.ca; Julija Hunter, (416) 361-5206
(office), (416) 432-2666 (mobile), julija.hunter@labatt.com

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ALEXANDER KEITH'S RED AMBER ALE

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