ALERT B&C Corporation announces the addition of a seasoned Chief Operating Officer to its management team



    LAVAL, QC, Sept. 16 /CNW Telbec/ - ALERT B&C Corporation ("ALERT B&C" or
the "Corporation") (TSX Venture Exchange: ACB) announces today the appointment
of proven Senior Executive, Mr. Stefan Krolik as its Chief Operating Officer.
    "ALERT B&C is thrilled that we have been able to attract an individual
with Mr. Krolik's experience, vision, and passion for the applications of Mass
Spectrometry. He has developed worldwide resources and relationships over the
last 25 years that will be crucial to opening the right doors for our
company," said Kurt Soost, President and CEO.
    Mr. Krolik brings demonstrated leadership skills along with extensive
experience and business relationships in the field of Mass Spectrometry as
well as an abundance of knowledge around product and application development.
Mr. Krolik's contributions will be instrumental in bringing the executive and
scientific teams together to address immediate public safety needs, guiding
the Corporation in its breakthrough into the global BioDefence market.
    A respected member of the scientific and business communities, Mr. Krolik
comes highly recommended by ALERT B&C's MAB inventor and accomplished Mass
Spectrometry scientist, Dr. Michel Bertrand. "Stefan knows the world of Mass
Spectrometry and is familiar with the most recent instruments and techniques.
He has vast experience with the application of the technique in several
fields," commented Dr. Bertrand. "In the last 25 years he has made contacts
not only in Canada, where he knows most laboratories and scientists, but also
in the United States and Europe. Stefan has shown himself to be an excellent
sales and marketing person as well as a great executive asset. He is the type
of person that can adequately fill the void in the area of sales and marketing
that presently exists at ALERT B&C by working in collaboration with the
scientists employed by the Corporation."
    Another recommendation came from industry expert Mr. Reza Javahery,
President of IONICS Mass Spectrometry Group Inc. who said to Mr. Soost in
recent discussions, "Mr. Krolik knows the Mass Spectrometry business from
front to back and would be an incredible addition to your team. He is
extremely astute when it comes to business, applications, and where the market
is going in terms of Mass Spectrometry. It would be a great strategic decision
to bring him into your organization."
    Mr. Krolik obtained a Masters in Chemistry from Magdalen College, Oxford
University in 1980. His first professional experience was with a major
pharmaceutical company where he headed a Mass Spectrometry Group and was
involved in the development of analytical methods for analysis of new
pharmaceuticals.
    In 1983, Mr. Krolik joined VG Analytical in Manchester, UK, where he was
responsible for the applications laboratory. VG Analytical was one of the
world leaders in Mass Spectrometry. During this period he became acquainted
with state-of-the-art Mass Spectrometry equipment in addition to being
directly involved with customers as a result of his role in providing
technical applications support.
    In 1989, Mr. Krolik came to Canada where he held the position of Product
Manager for Mass Spectrometry within VG Instruments Canada. Here he became
more involved in direct sales and was responsible for the Organic Instruments
division.
    In 1996, Fisons Instruments Canada (formerly VG Instruments) became
Micromass Canada Inc. following a management buy-out. As part of the
management buy-out team, Mr. Krolik was appointed as President of the Canadian
company with full fiscal, executive and managerial responsibilities for
business in Canada. During that time, Micromass Canada increased its sales
significantly and became the number one Mass Spectrometry supplier in Canada.
Micromass Canada was awarded the Queen's Award for Enterprise in the category
of International Trade, the UK's most prestigious award for business
performance.
    In 2003 Mr. Krolik was awarded the Canadian Society for Mass Spectrometry
Informal Award for Contributions to Canadian Mass Spectrometry.
    Recently Mr. Krolik has been offering his expertise as a private
consultant to scientific instrument and technology companies, assisting in
product development, market analysis, and development and implementation of
sales and marketing strategies.
    "I have been looking for the opportunity to be part of building a
significant, ground-breaking company in the detection/Mass Spectrometry
field." said Mr. Krolik. "After thorough due diligence I have concluded that
ALERT B&C's MAB Source platform has significant potential in a number of major
areas and I believe this is just such an opportunity."

    About ALERT B&C Corporation

    The Corporation is a BioDefence company dedicated to supplying the
BioDefence market with high quality technologies, products and solutions, in
order to improve and maintain the safety and the security of individuals
worldwide. The Intellectual Property owned by ALERT B&C, the MAB Technology
has been in use since 2001 by a variety of groups and is a globally recognized
technology. For more information about the Corporation visit our new website
at www.alertbc.com.

    This press release contains forward-looking statements, which reflect the
Corporation's current expectations regarding future events. The
forward-looking statements involve risks and uncertainties. Actual events
could differ materially from those projected herein. Investors should consult
the Corporation's quarterly filings and annual reports for additional
information on risks and uncertainties relating to these forward-looking
statements. The reader is cautioned not to rely on these forward-looking
statements. The Corporation disclaims any obligation to update these
forward-looking statements.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this press release.
    %SEDAR: 00012523E




For further information:

For further information: Investor relations: Dr. Suzanne L. Lebel,
Chairman & Executive Vice-President, ALERT B&C Corporation, (450) 688-4499,
Fax: (450) 688-9100, info@alertbc.com; Mr. Kurt G.J. Soost, President & CEO,
ALERT B&C Corporation, Toll-free: 1-866-802-0366 (Canada), (403) 802-0366,
Fax: (403) 802-0766, info@alertbc.com; Media relations: Jean-Pierre Trudel,
President, Jean-Pierre Trudel & Associates Inc., (514) 347-6111, Fax: (514)
693-1253, jp.trudel@videotron.ca

Organization Profile

ALERT B&C CORPORATION

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890