ALERT B&C Corporation announces the addition of a new board member and change to management



    LAVAL, QC, March 20 /CNW Telbec/ - ALERT B&C Corporation (the
"Corporation") (TSX Venture Exchange: ACB) is pleased to announce that
Mr. Kurt G.J. Soost has been appointed President and CEO and has joined the
board of directors. Dr. Suzanne L. Lebel, a founder of the Corporation, will
continue as Chairman and Executive Vice-President.
    Mr. Soost brings an impressive business background and significant
network in the investment and finance community. Mr. Soost is a Founder and
Managing Director of Trimor Capital Corporation, a niche merchant banking
firm. Mr. Soost is a Chartered Financial Analyst (CFA). He holds a B.Comm
(Hons.) from the University of Manitoba. Mr. Soost has been a "top performer"
and recipient of numerous investment industry performance/sales awards.
    Mr. Soost, following his recent acquisition of more than 5 million shares
of ALERT B&C, is enthusiastic about his new position with the Corporation. "I
look forward to introducing this underexposed opportunity to the investment
and business communities. I will bring financial resources and build a top
notch sales and marketing team. The numerous potential market segments will be
prioritized to generate sales in the short term. Early ordering of segments
include water plant monitoring, hospitals, airports, first responders (fire
departments, paramedics, police departments)," said Mr. Soost.
    The core team of ALERT B&C is completely aligned with this addition to
its executive team. "After caring for and carrying so many responsibilities
for the last 13 years within the Corporation, it is really a great pleasure to
have Mr. Soost join our team. I am looking forward to having Mr. Soost and our
executives build ALERT B&C into its full potential," said Dr. Suzanne L.
Lebel, Chairman and Executive vice-president.

    About the Corporation

    Founded in 1995, the Corporation is a BioDefence company dedicated to
supplying the BioDefence market with high quality technologies, products and
solutions, in order to improve and maintain the safety and the security of
individuals worldwide. For more information about the Corporation visit our
new website at www.alertbc.com.

    This press release contains forward-looking statements, which reflect the
Corporation's current expectations regarding future events. The
forward-looking statements involve risks and uncertainties. Actual events
could differ materially from those projected herein. Investors should consult
the Corporation's quarterly filings and annual reports for additional
information on risks and uncertainties relating to these forward-looking
statements. The reader is cautioned not to rely on these forward-looking
statements. The Corporation disclaims any obligation to update these
forward-looking statements

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this press release.
    %SEDAR: 00012523E




For further information:

For further information: Investor relations: Dr. Suzanne L. Lebel,
Chairman & Executive Vice-President, ALERT B&C Corporation, (450) 688-4499,
Fax: (450) 688-9100, info@alertbc.com; Mr. Kurt Soost, President & CEO, ALERT
B&C Corporation, (866) 802-0366 (CAN), (403) 802-0344, Fax: (403) 802-0766,
info@alertbc.com; Media relations: Jean-Pierre Trudel, President, Jean-Pierre
Trudel & Associates Inc., (514) 347-6111, Fax: (514) 693-1253,
jp.trudel@videotron.ca

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ALERT B&C CORPORATION

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