Alberta Beef Producers names AdFarm/Rare Method as Agency of Record



    CALGARY, June 3 /CNW/ - AdFarm and Rare Method Interactive have
collectively won the bid to become the agency of record for Alberta Beef
Producers, announced Nolan Berg, AdFarm CEO and Tom Short, President of Rare
Method. This is the first win for the two companies and is a direct result of
their strategic alliance announced in May.
    "There are over 35,000 beef producers in Alberta and they are an integral
part of Alberta's landscape, identity and economy," says Berg. "They have a
brand that is synonymous with everything that makes this province the envy of
Canada and the world. We are proud to be given the opportunity to help build
that brand."
    According to Barb Sweetland, Promotions Manager, Alberta Beef Producers,
AdFarm and Rare Method were selected over other candidates for their proven
leadership in their respective disciplines.
    "Both AdFarm and Rare Method were able to offer Alberta Beef Producers a
comprehensive and integrated marketing solution. This supports our mandate of
supporting beef producers in Alberta and the sustainability of our industry,"
says Sweetland.
    The marketing campaign will focus on enhancing the image of Alberta beef,
promoting beef as part of a healthy, active lifestyle and to communicate the
quality and care that goes into raising Alberta beef.
    "AdFarm is a true leader in the agriculture industry and Rare Method is
pleased to add our online expertise to create a comprehensive marketing
solution that will benefit Alberta Beef Producers," says Tom Short.
"Agricultural marketing is a highly specialized field, as is online marketing,
and with our new strategic alliance we look forward to providing the best of
both worlds to Alberta Beef Producers."

    About AdFarm

    AdFarm is one of North America's largest marketing and communications
agencies focused exclusively on agriculture, with locations in Calgary,
Guelph, Winnipeg, Kansas City and Fargo. AdFarm's client roster is comprised
of businesses with expertise in crop protection, seed, fertilizer, farm
equipment, livestock, animal health and genetics, finance and accounting, and
agricultural retailing. www.adfarmonline.com

    About Rare Method Interactive Corp.

    Rare Method (TSX-V: RAM) is a leading interactive agency that designs,
builds, implements and optimizes strategic interactive marketing programs that
acquire, convert and retain customers. Rare Method offers a full range of
interactive marketing services including interactive marketing strategies,
creative development, technology development, implementation of interactive
marketing programs and campaign optimization. Rare Method, which has offices
in Calgary, Alberta and Salt Lake City, was recognized as Alberta's second
fastest growing company by Alberta Venture magazine in 2007 and one of the top
25 employers in Canada in 2008 based on a study by the Queen's School of
Business, Queen's Centre for Business Venturing and Hewitt Associates.
www.raremethod.com

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For further information:

For further information: Investors and Media: Mr. Tom Short, President,
Rare Method, (403) 543-4500 or investors@raremethod.com

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Rare Method Interactive Corp.

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