Airtel Africa has deployed the mass-market 'airtel connect' mobile messaging service, based on Synchronica Mobile Gateway, in 16 countries
The launch delivers on the group-wide framework agreement between Airtel
Synchronica has worked closely with Airtel to ensure group-wide roll-out
of the Airtel-branded service has met Airtel's deadlines
'airtel connect' is a flat-rate mobile messaging service that enables
mass-market push email, instant messaging, and social networking on
LONDON, UK, June 23, 2011 /CNW/ - Bharti Airtel ('Airtel'), a leading
global telecommunications company with operations in 19 countries
across Asia and Africa, has successfully deployed its mass-market
mobile messaging service, based on Synchronica's Mobile Gateway
infrastructure software, in 16 countries in Africa territories. The
service, marketed as 'airtel connect', combines push email, synchronization, instant messaging and social
networking in a single platform and is offered at an affordable,
flat-rate, monthly charge.
The group-wide launch is the culmination of a group-wide framework
agreement between Airtel Africa and Synchronica.
Airtel Ghana will be the first operator to launch 'airtel connect' which
will offer a consumer-focused mobile messaging service which combines
push email, synchronization, instant messaging and social networking in
a single platform on a fixed monthly rental of GHC3 (US$1.99) for
unlimited use, and will be available to any Airtel mobile customer,
regardless of the type of mobile device they own.
Airtel has embarked on a major print and radio advertising campaign to
promote airtel connect. As an incentive, customers will be offered the
chance to take advantage of a free 30-day trial.
"Synchronica has proven itself to be the ideal mobile messaging partner
for us," said Andre Beyers, Chief Marketing Officer, Airtel Africa.
"Since we chose to work with Synchronica, they have met all of our
development, integration and deployment milestones. With 'airtel
connect' we can offer all of our customers, regardless of which mobile
device they use, a user-friendly way of connecting to their favourite
email, IM and social networking services."
Carsten Brinkschulte, CEO of Synchronica, adds: "Airtel shares our view
that forward-thinking operators need to introduce addictive data
services that can be enjoyed by the mass market, not just those who own
a high-end Smartphone. Our solution will help Airtel not only to
increase ARPU but also to combat churn."
Synchronica's Mobile Gateway, on which 'airtel connect' is based,
provides 100% device compatibility by using the built-in messaging
clients found in a wide range of Smart Phones and Feature Phones, in
addition to the MMS and SMS technologies for basic handsets.
Already licensed by more than 80 mobile operators worldwide,
Synchronica's messaging platform is simple and cost-effective to deploy
in the operator data centre, or hosted by Synchronica, and allows
operators to offer a comprehensive next-generation messaging service
which works on any handset in use today. The launch of airtel connect
follows Airtel's recent success at the Ghana Telecoms Awards where the
company won awards in the best customer care company, the best
marketing campaign, and CEO of the year categories.
About Bharti Airtel Limited
Bharti Airtel Limited is a leading global telecommunications company
with operations in 19 countries across Asia and Africa. The company
offers mobile voice & data services, fixed line, high speed broadband,
IPTV, DTH, turnkey telecom solutions for enterprises and national &
international long distance services to carriers. Bharti Airtel has
been ranked among the six best performing technology companies in the
world by BusinessWeek. Bharti Airtel had over 226 million customers
across its operations at the end of May 2011. To learn more about
Bharti Airtel please visit, www.airtel.com
Synchronica plc is a leading developer of next-generation mobile
messaging solutions. Mobile Gateway, Synchronica's flagship product,
provides push email, synchronization, instant messaging (IM), and
social networking services to any mobile phone currently in use.
Synchronica's patented transcoding engine uses advanced streaming to
download email attachments and can dramatically reduce the consumption
of network bandwidth by as much as 90 percent.
Mobile operators and device manufacturers from emerging and developed
markets rely on Synchronica's white-labelled product for providing mass
market messaging services across the entire customer base, diversifying
revenues and reducing churn.
Headquartered in England, Synchronica also maintains a development
centre in Germany and the Philippines in addition to a regional
presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica
plc is a public company traded on the AIM list of the London Stock
Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange
(SYN). For further information, please visit www.synchronica.com
The foregoing information may contain forward-looking statements
relating to the future performance of Synchronica plc. Forward-looking
statements, specifically those concerning future performance or
results, are subject to certain risks and uncertainties, and actual
results may differ materially from Synchronica's plans and
expectations. These plans, expectations, risks and uncertainties are
detailed herein and from time to time in the public filings and
announcements made by Synchronica, including those made with AIM, a
market of the London Stock Exchange, with the TSX Venture Exchange or
with securities regulators. Synchronica does not assume any obligation
to update or revise its forward-looking statements, whether as a result
of new information, future events or otherwise.
Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release. No stock exchange, securities commission or other regulatory authority
has approved or disapproved the information contained herein.
SOURCE Synchronica plc
For further information:
| Synchronica plc |
| || || || || Carsten Brinkschulte, CEO |
Angus Dent, CFO
Nicole Meissner, COO
| || || || || +44 (0) 7977 256 406 |
+44 (0) 7977 256 347
+44 (0) 7977 256 412
| TMX | Equicom || || || || || Craig MacPhail || || || || || 416 815 0700, ext. 290 |