Aha! Show your card, CAA-Quebec and Familiprix proudly say!



    QUEBEC, Jan. 16 /CNW Telbec/ - Yet another prominent institution has
joined forces with CAA-Quebec to provide benefits to the organization's
925,000-strong membership! Starting today, CAA-Quebec members who show their
cards when paying for purchases in any of Quebec's 250 Familiprix pharmacies
will enjoy a 3% rebate in CAA-Quebec Dollars on the value of their purchases,
before taxes.
    "We are particularly proud of this partnership with Familiprix because
health and beauty purchases are part of our members' daily routine, explains
CAA-Quebec President Paul A. Pelletier. The extensive benefits available to
members simply by showing their membership card now include the ability to
earn CAA-Quebec Dollars on their purchases of health and beauty products."
This new advantage, combined with all those offered by the Show Your Card and
Save(R) program, is one of the many reasons for the organization's sustained
growth.
    From their favourite brand of shampoo to diapers for the newest addition
to the family, beauty products, Valentine's Day chocolates and makeup, there
is no shortage of opportunities for members to earn CAA-Quebec Dollars at
Familiprix. Although the agreement excludes certain items that, by law, cannot
be part of loyalty programs (such as prescription and over-the-counter
medication) members are now able to earn even more CAA-Quebec Dollars than
before. Note that CAA-Quebec Dollars can be redeemed when renewing CAA-Quebec
membership, or to enjoy the many products and services offered by the
organization, such as travel, insurance, travel items, gift certificates
redeemable from partners, and more.
    "We are delighted that CAA-Quebec members can now save money when they
shop with us," adds Albert Falardeau, pharmacist and President of the
Familiprix Group. "We are also convinced that this will be an opportunity for
them to discover the quality service provided by all our employees and to see
how competent they all are... if they haven't already found that out." Well
known for its dynamic and highly professional approach, the Familiprix Group
is presently enjoying tremendous growth within the retail pharmacy industry.
    What else do CAA-Quebec and Familiprix have in common? Clearly, they are
both booming Quebec-based organizations whose core concern is maintaining a
keen focus on providing the best possible customer service.

    CAA-Quebec (www.caaquebec.com), a not-for-profit organization, provides
automotive, travel, residential and financial services, benefits and
privileges to its approximately 925,000 members.

    Familiprix inc. (www.familiprix.com) groups more than
250 owner/pharmacists specialized in the distribution and retailing of
pharmaceutical and parapharmaceutical products.




For further information:

For further information: Philippe St-Pierre, CAA-Quebec, (418) 624-2424,
ext. 2418; Sarah Normand, Familiprix inc., (418) 847-3311, ext. 2270

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CAA-Quebec

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